The Professional Functions of the Social Media Platform: Soundcloud Robert Santilli Tuesday, October 27, 15
The Professional Functions of the Social Media Platform: Soundcloud
Robert Santilli
Tuesday, October 27, 15
What is Soundcloud?• Social media platform For sharing music
• Anyone can create an account
• Mainly for music artists, bands, labels, recording studios, and DJs
• Cross compatible with several other social media platforms
blog.soundcloud.comTuesday, October 27, 15
How Do You Sign Up? Step 2: Add info and pictures that
describe who and what you are and link to other important social media pages or
a website
Step 1: Register for an account by going to soundcloud.com and clicking on sign
up. Choose Facebook, Google+, or email to create an account
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How Do You Sign Up? Cont...
Step 3: Upload one track, multiple tracks, or an album alongside data
about the song, an image and download permissions
Step 4: Share and promote your music directly on Soundcloud as well as on Facebook and with other platforms.
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Uses and Gratifications #1 • Post your music for people to listen to for free and share. Profile
pages make it easy to find an artist that you like or discover new music.
• Tag your music for searches, allow direct comments on the song, allow comments below the song, links to similar songs, allow people to share music or download songs for free is applicable
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Uses and Gratifications #2 • Post rough drafts for feed back and allow people to hear new
music before it is ready
• Create groups to share similar tracks both rough and complete
• Collaborate with other artists to create shared music
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Uses and Gratifications #3• Make use of its integrated apps such as it’s sound player widget
for websites
• Musicians can use it’s integrated Band Page app that links directly to your Facebook artist page
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Best Practices #1• Join groups or content curation pages that allow you to share your music based on
similar genres, labels, and fan bases
• Make use of tagging system to help people find your music
• Allow record labels to share your music to test fan reaction
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Best Practices #2• Track your analytical data to give you information about how well a song is doing
• Data offered: song listens, downloads, shares, comments, page traffic, and similar
www.digitalmusicnews.comTuesday, October 27, 15
Examples: Musicians• Some of the best artists/bands both on labels or independent artists using the
platform to share their music and use all the integrated tools and features
Johnny GrayFollowers:
5,000
UnderoathFollowers:
6,000
Maroon-5Followers:1.3 Million
SaintmotelFollowers:
10,000
Tuesday, October 27, 15
Examples: Record Labels• Top Shelf Records a good example of a labels who use the platform to create shared
audiences for bands on the label as well as search for new talent and share music
Top Shelf Records
Followers:78,000
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Examples: Shared Groups• The group labeled Everything Hip Hop is run by an unnamed fan who adds upcoming
hip hop artists and uses the shared fan base to help artists grow bigger fan bases
Everything Hip Hop
Followers: 75,000
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Downsides• Limited customization of profiles
• Limited to 180 minutes of content for non-paying members
• Limited non musician fans profiles
• Hard to edit already published content
• No purchase option like Bandcamp or Reverbnation competitors
www.musicconnection.com www.thedilogyproject.co.ukTuesday, October 27, 15
Sources• Personal experience with the platform
• Personal conversation with Top Shelf Record band: Turnover
• http://www.usatoday.com/story/tech/columnist/talkingtech/2013/07/17/whos-listening-to-soundcloud-200-million/2521363/
• http://help.soundcloud.com/customer/portal/articles/1209774-how-to-grow-your-soundcloud-community
• https://soundcloud.com/maroon-5
• https://soundcloud.com/saintmotel
• https://soundcloud.com/groups/hip-hop-4
• https://soundcloud.com/topshelfrecords
• https://www.quora.com/Whats-so-great-about-SoundCloud
• http://mashable.com/2013/11/10/soundcloud-beginners-guide/#jFN5At8RQ5q9
• http://soundcloud.com
Tuesday, October 27, 15