Social Media: Photo, Video, Microblogging

Senior Community & Social Product Manager – Wego.com MAD ALKATIRI

@madalkatiri / #smasia!

annual, month-long event involving the growing of moustaches during the month of November to raise awareness of men’s health issues, such as prostate cancer and other male cancers. More details: www.movember.com twitter.com/movember

#MOVEMBER

the  power  of  

PHOTOGRAPHY!Photo: Wakatobi, Indonesia!One of the best destination for diving in Indonesia. From Jakarta, fly to Makassar and then Bau-Bau. Photo taken by: me.

PHOTOS INCREASE YOUR!ENGAGEMENT

39%!More interactions on Facebook

with Page Post Photo

FOR PAGE POST LINK FACEBOOK ENLARGED IMAGES

Save time, pay less, travel with Wego! – www.wego.co.id

When it contains link, every status update will turn into Page Post Link.

PAGE POST LINK

OLD

How the old page post link shows the image.

How was it? Image was small, poor engagement, less viral reach than photo post and status post. The poor performance makes Social Media Managers prefer to use Photo Post and include link (with shorten URL) on the post.

PAGE POST LINK

NEW

How is it? New link post looks awesome, larger click-able area, engagement improves significantly, number of link click also increased by 50%. Facebook also allows you to choose the photo from the website or upload it from your hard drive.

POST ENGAGEMENT RATE

TOP 5 FACEBOOK BRANDS BY

socialbakers Facebook Pages in Indonesia Regional Social Report October 2013

Did you know? A new study from EdgeRank Checker shows that the new link images format that the social network company rolled out in September, have generated more than 69% more clicks than the previous format, where the image was just a thumbnail.

NEW LINK PAGE

STUDY

POST

TWITTER TIMELINE THE NEW

WITH PHOTO PREVIEW

DES

KTO

P  

MO

BILE

the  power  of  

VIDEOGRAPHY!Photo: Rinjani, Indonesia!Located in Lombok Island, Rinjani has stunning view when you climb it. You can choose 1 to 3 days track. Photo taken by: @wiranurmansyah

BY ONLINE VIDEOS TRAVELERS ARE INSPIRED

Video has an important part to play in shaping views about the destination, with 1 in 2 Leisure and 2 in 3 Business travellers having seen any videos about their destination. Use of video as a specific information source is fairly minimal – indicating an opportunity for growth to connect with travellers. –Google  Indonesia  

65%!Business travelers have seen videos about their destinations

56%!Leisure travelers have seen videos about their destination

Source:  Google  –  OTA  Indonesia  Research,  July  2013  

78!73!

58! 55!49! 46! 44!

30!

Information about the destination

Accommodation reviews

User experiences Videos from online travel companies

Information about the accommodation

TV shows/ads Inspiration/ideas Other videos

VIDEOS WATCHED TYPES OF

Source:  Google  –  OTA  Indonesia  Research,  July  2013  

AND VERY INFLUENTIAL VIDEO ARE ACTIVELY SOUGHT

88%!agree that online videos

strongly motivate them to travel to a destination

77%!agree that online videos

strongly influence their decision on what accommodation to

choose

81%!agree that online videos

strongly influence them when deciding where to go on

holidays

Source:  Google  –  OTA  Indonesia  Research,  July  2013  

the  power  of  

MICROBLOGGING!Photo: Rinjani, Indonesia!One of the best destination for diving in Indonesia. From Jakarta, fly to Makassar and then Bau-Bau. Photo taken by: @wiranurmansyah

AS CUSTOMER SERVICE MEDIUM TWITTER REPLACES EMAIL

next  session:  

CASE STUDY!Photo: Ambon, Indonesia!My hometown. It’s all-in-one destination: great food, stunning beaches, and has more than 30 dive spots. Photo taken by: me.

3,5hrs flight from Jakarta. You can fly with Garuda Indonesia, Lion Air, Sriwijaya Air.

MALUKU IS A BEAUTIFUL ISLAND IN EAST OF INDONESIA

Sectarian  conDlict  broke  out  in  Maluku  in  January  1999  until  February  2002.  

Claimed  more  than  6,000  lives  and  

displaced  700,000  others.

Image: npr.org!

A mission to bring back Maluku’s old title: Maluku Manise.

10 well-known and creative travellers, are brought together for the #BarondaMaluku mission. Contribute to promote Maluku using their expertise.

THE TEAM: 10 TRAVELLERS

Marischka Prudence and Riyanni Djangkaru are Indonesia celebrities with more than 350,000 followers on Twitter. Dayu Hatmanti is “Miss Scuba International”.

@marischkaprue   @r_djangkaru   @dayuhatmanti  

INFLUENCERS TEAM

Atre is a travel journalist. Herajeng is the travel writer who has published her own book. And Indohoy is a blog dedicated to travelling in Indonesia (in English).

@atre7   @BackpackerNotes   @indohoy  

CONTENT TEAM

Barry Kusuma is one of the most famous travel photographers in ID. Giri Prasetyo is an excellent travel videographer and Ferry Rusli is an underwater specialist.

@barrykusuma   @ferryrusli  

@giri_prasetyo  

CAMERA TEAM

10M!Daily impressions for

#BarondaMaluku hashtag

13.5M!Guaranteed impressions when you buy Promoted Trend from Twitter for $10,000 per 24 hours.

Comparison:  

AND TIPS CLOSING STATEMENT

Photos and video are the king of tourism destination social marketing from an inspiration & awareness point of view.

Try the new Facebook Page Link Post to engage your audiences and also drive traffic to your site.

Identify and engage travel key opinion leaders in your market. Let them talk about you in their own words.  

Social media marketing is crucial these days, but it’s even greater if you integrate it with other marketing channels.  

You can take a better look at this deck by click the link on my Twitter profile page: @madalkatiri.  

Terima  kasih!