Social Media: People First, "Rules" Second (#MozCon 2016)

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S o c i a l M e d i a : P e o p l e F i r s t , " R u l e s " S e c o n d

#mozcon @danaditomaso

#mozcon @danaditomaso

#mozcon @danaditomaso

#mozcon @danaditomaso#mozcon @danaditomaso

I can’t wait to engage with my favourite brand

on Facebook!

#mozcon @danaditomaso

#mozcon @danaditomaso#mozcon @danaditomaso

What works for your market?

#mozcon @danaditomaso

#mozcon @danaditomaso#mozcon @danaditomaso

Start with the market in mind.

#mozcon @danaditomaso

Even our words are wrong.

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Audience?

#mozcon @danaditomaso

Impressions?

#mozcon @danaditomaso

Reach?

#mozcon @danaditomaso

Pay attention to the signal,

not the noise.

#mozcon @danaditomaso#mozcon @danaditomaso

What happened tosocial media?

#mozcon @danaditomaso

#mozcon @danaditomaso

#mozcon @danaditomaso#mozcon @danaditomaso

Vertical video sucks.

#mozcon @danaditomaso#mozcon @danaditomaso

(On YouTube)

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We’re all turning digital.

#mozcon @danaditomaso

#mozcon @danaditomaso#mozcon @danaditomaso

Let’s go beyond personas and audience research.

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Use attention research.

#mozcon @danaditomaso

#mozcon @danaditomaso

#mozcon @danaditomaso#mozcon @danaditomaso

What makes good SMUX?

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Start from a SMUX-firstperspective.

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Psychographics

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Pick up the phone!

#mozcon @danaditomaso

Ask unusual questions.

#mozcon @danaditomaso

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Analytics

#mozcon @danaditomaso

Separate strategic metrics from tactical

metrics.

#mozcon @danaditomaso

#mozcon @danaditomaso

#mozcon @danaditomaso

How much of your site traffic is via social media?

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Analytics tools are part of the problem.

#mozcon @danaditomaso

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Platform

#mozcon @danaditomaso

#mozcon @danaditomaso

Does your Facebookpage suck?

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Message

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Use your brand voice.

#mozcon @danaditomaso

Use your keyword research!

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MozCon Speakers= 1190 posts

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29 “SEO” posts

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23 “search” posts

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9 “social” posts

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45 “content” posts

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Are you inclusive?

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Intent

#mozcon @danaditomaso

#mozcon @danaditomaso

Ask yourself why.

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Consider all your interactions.

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Is your intent even possible?

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Play

#mozcon @danaditomaso

20 seconds is a long time.

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Everyone wants to play.

#mozcon @danaditomaso

Play is more than creepy taco faces.

#mozcon @danaditomaso

#mozcon @danaditomaso

#mozcon @danaditomaso

Challenge 1:Community Engagement

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Challenge 2:Charity Engagement

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Challenge 3:Showing Support

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People first, rules second.

#mozcon @danaditomaso

#mozcon @danaditomaso#mozcon @danaditomaso

Let’s break some rules.

D A N A D I T O M A S O

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