Social Media Part 2 with QQ Solutions

Jason Hoeppner, CICB. H. Burke & Co., Inc.

Agenda

• Quick Overview of Aggregators

• Setting up LinkedIn

• Digging into LinkedIn

• Making LinkedIn Work for You

Agenda

• Quick Overview of Aggregators

• Setting up LinkedIn

• Digging into LinkedIn

• Making LinkedIn Work for You

Aggregators

• What are they?– Aggregators allow you to combine several Social

Media accounts into one, easy-to-use interface.– You can set up your different accounts, keyword

searches, and lists in the various columns.

• What are some examples?– Tweetdeck - http://tweetdeck.com/– Hootsuite - http://hootsuite.com/

Agenda

• Quick Overview of Aggregators

• Setting up LinkedIn

• Digging into LinkedIn

• Making LinkedIn Work for You

First What Is LinkedIn?

LinkedIn is a business-oriented platform through which you can connect with people you have met – in person or even online – to find out more about them and their work, build relationships, exchange ideas, and learn.

http://learn.linkedin.com/what-is-linkedin/

Creating a LinkedIn Account http://www.linkedin.com

Setting Up Your LinkedIn Profile

Setting Up Your LinkedIn Profile

• Find your initial contacts…

Setting Up Your LinkedIn Profile

This is your electronicrésumé & business card!

Setting Up Your LinkedIn Profile

• Profile – Summary– Experience

• Recommendations

Note: The remaining outline pertains to the actual screens we were viewing in LinkedIn. I recommend viewing the recording to review the content.

Agenda

• Quick Overview of Aggregators

• Setting up LinkedIn

• Digging into LinkedIn

• Making LinkedIn Work for You

Digging Into LinkedIn• Connections– How is it different from FB, Twitter?– How is it similar?

• Groups– Professional Associations– Niche Markets

• Companies

• Q&A

Agenda

• Quick Overview of Aggregators

• Setting up LinkedIn

• Digging into LinkedIn

• Making LinkedIn Work for You

Making It Work

• Requesting Introductions

• LinkedIn Ads

• Adding Applications

Social Media Survey

We want to know how you’re using Social Media and online marketing.

All respondents will receive the analyzed results.

http://www.surveygizmo.com/s3/656279/Social-Media-and-Insurance-Agencies-What-is-the-Real-Deal

Resources / Useful Links• Twitter– https://support.twitter.com/groups/31-twitter-basics– Tweetdeck - http://tweetdeck.com/beta/– Hootsuite - http://hootsuite.com// – Search.twitter.com - http://search.twitter.com/– We Follow - http://wefollow.com/

• Other helpful articles & tools:– Mashable.com - http://mashable.com/– Social Media Examiner -

http://www.socialmediaexaminer.com/ – Friend Feed - http://friendfeed.com/

• Link Up & Follow Me!– http://twitter.com/JasonHoeppner– http://www.linkedin.com/in/JasonHoeppner– http://www.facebook.com/JasonHoeppner

• The Old Fashioned Way!– [email protected]– (860) 399-8288