Marika Siniaalto | Grapevine Media
Nov 07, 2014
M a r i k a S i n i a a l t o | G r a p e v i n e M e d i a
You wouldn’t go to the park without planningand preparing, would you?
Why would you take your business to social media without a proper plan?
C H E C K L I S T : goals & target group promise & added value content plan & schedule planner & hours
If you want results you have to make cleaningsound interesting and worthwhile.
That’s how it’s done also in social media. Youdon’t get fans just by being there.
C H E C K L I S T : interesting content good service
vibrant community regular functions
The best way to keep things running smoothlyis to stick to the routines.
Routines are needed also in social media presence. Regular updates and quick response.
C H E C K L I S T : attitude & interest interesting stories
content plan & schedule producer & hours
Kids tend to need interesting content in theirlives in order to feel happy and committed.
You are the expert in your field. Serve youraudience with interesting content.
C H E C K L I S T : content plan & implementing
tone of voice current topics
tips & instructions
Human being is a social animal. It stays focusedand motivated when being part of something.
To keep your fans and followers active ask, activate and create content together.
C H E C K L I S T : ask & listen
start interesting topics take part & activate reward activity
PLAN• Themes for a year• Channels• Contents for next month• Launch and other actions• Resources
SET UP• Profiles• Visual elements• Technical implementation• Launching
PRODUCTION• Follow the plan• Lure and serve• Activate and react• Develop• Be there!
C O N T A C T I N F O R M A T I O N
M a r i k a S i n i a a l t oManaging Director
[email protected] Media Oy
www.grapevine.fi
All pics: http://www.flickr.com/photos/george_eastman_house