SOCIAL MEDIA PANEL - Heels Down Media · Heels Down Media Bethany Lee My Equestrian Style . 2019 TRENDS Instagram reach decline. ... SOCIAL MEDIA ADVERTISING Define goals, measurable

SOCIAL MEDIA PANEL

Shona RosenblumCo-Founder Grand Slam Social

Laine AshkerProfessional Rider

Patricia Da SilvaPresident Heels Down Media

Bethany LeeMy Equestrian Style

2019 TRENDS

Instagram reach decline.Influencer shake up.Deficit of attention.Rise of stories.

Decline of Facebook reach. What now?

BEAT THE DECLINE● Understand your audience● Create value ● Engage in a meaningful way● Pay-to-play

Turn followers into clients.

Strong brand.Post about your products.Call to action.Journey.

SOCIAL MEDIA ADVERTISING● Define goals, measurable objectives ● Learn from organic insights● Boost to create community● Advertise to drive conversions● Split test

WORKING WITH INFLUENCERS

USER-GENERATED CONTENT

CREATING PRESENCE● Strong Brand ● Consistency● Reach Out● Build Advocates

EMBRACE APPS

● Photo Editing: Snapseed

● Scheduling: Buffer● Creative: Canva● Social: Instagram● Plan: Planoly