Social Media Overview — Fun with Facebook ℠, Twitter ℠, Ustream ℠, and FourSquare ℠ Jack Leblond Director of Internet Strategy and Operations TG.

Social Media Overview — Fun with Facebook℠, Twitter℠, Ustream℠, and FourSquare℠

Jack LeblondDirector of Internet Strategy and OperationsTG

Social media sites

• Facebook℠– Social networking site that allows information sharing among friends

and fans

• Twitter℠– Microblogging service that allows users to send and read short

messages

• Ustream℠– A platform for “lifecasting” and live video streaming

• FourSquare℠– A location-based social networking Web site and software for mobile

devices

Facebook

Facebook provides a method for users to try and communicate with students on the students’ turf, and in a manner to which they can relate.

Facebook

• History– Created by Mark Zuckerberg while a student at Harvard

– February 2004 – Launched as a small, closed network that quickly grew to include many colleges and universities

– Late 2005 - early 2006 – High schools allowed to join

– September 2006 – Network opened to anyone 13 and older

– February 2007 – High school students (and possibly younger students) started joining “future college” groups

Facebook

•Groups are:− Comparable to clubs

− Easy to create

− Organic in their growth

− Tightly associated withcreators and administrators

− Able to control membership

− Able to distribute e-mail to members (if under 5,000)

Facebook

•Fan pages are– Similar to profiles

– Easy to create

– Organic in their growth

– Populated with fans, not friends

– Discreet (administrators are hidden)

– Dynamic (updates display on fans’ profiles)

– Indexed by search engines

Facebook

• What to do with it– A schools can create a primary fan page, as well as others

for each area/department on campus

• Typical items to make available– Links to forms and information located on school Web site

– Event schedules

– Deadline alerts

– Event photos

Twitter

• Twitter is a “micro-blogging” tool that allows users to send and receive short messages, known as “tweets”

• Tweets:– Can be up to 140 characters – Are displayed on the user’s profile page – Are republished via the multitude of secondary tools that members

use to access the site

• Like a “turbo-charged” instant messenger

Twitter

• What to do with it– Schools should have a primary account, but can have

others for each area/department on campus

• Typical items to link to:– Links to forms and info located on school Web site– Event schedules– Deadline alerts– Event photos – in real time– Virtual office hours

•

Twitter

• How to use it– Post repeated links to your Web site (or others)

– Engage with people

Twitter

• Helper tools– Polls

• TwtPoll

– Scheduled Tweets• HootSuite℠

– Photo Sharing• TwitPic℠

– Hash tags and keyword monitoring

• Twitter Search

• HootSuite

• TweetDeck™

Video

• YouTube℠– Easy

– Affordable

– Static

• Ustream– Easy

– Affordable

– Live– Archived

Geo-location Services

• Where are you now?– Gowalla℠

– FourSquare

Questions?

This presentation is available for download at

www.tgslc.org/tgconference.