Social Media & Organizational Change: Disruptor or Facilitator?

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Social Media & Organizational Change: Disruptor or Facilitator?

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Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books. @PaulDunay

Joseph Jaffe is Founder & Partner of Evol8tion, LLC (www.startupsforbrands.com), an innovation agency that matches early stage startups with established brands to partner via mentoring, pilot programs, investment and/or acquisition.Evol8tion launched in January 2012 with Anheuser-Busch InBev and Kraft Foods as founding clients. You can join the conversation on his blog at www.jaffejuice.com. @jaffejuice

Romi Mahajan is the CMO of Metavana, a leader provider of social sentiment solutions for organizations and individuals. His career is a storied one, including spending 9 years at Microsoft, being the first CMO of Ascentium, an award-winning digital agency, and founding the KKM Group, a boutique advisory firm focused on strategy and marketing. He can be reached at [email protected]

Vivek Bhaskaran is the founding member and Executive Chairman of Survey Analytics, one of the industry's leading providers of web-based research technologies. As Chief Executive Officer, he plays a key role in defining the company strategy and using technology and innovation continuously to maintain its leadership in the industry. He has played a pivotal role in the Survey Analytics journey. @vivek1105

Social Media: My Virtual WaterCooler

[email protected]@vivek1105facebook.com/vivekbhaskaran#smtlive

Social Media : Its a Channel

• Like Telephone, Fax, Email

• It won’t solve world hunger• It won’t even get you more customers (easily)• It MAY help you communicate more efficiently

[email protected]@vivek1105facebook.com/vivekbhaskaran#smtlive

Social Campaign : That worked!

[email protected]@vivek1105facebook.com/vivekbhaskaran

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Social Media: Enabler, Disruptor, or What?

• Social Media is here to stay, BUT

-It’s not a panacea-Tools are tools- that is all-”Doing social” might be necessary but its far from sufficient-Reproduces the same hierarchies that ordinary media are burdened by

Email me: [email protected] don’t tweet. Yep, I said it!#smtlive

To Make it Work….

• It has to suffuse the business not be a separate division

• It has to be “enactable” in your system of record.

• It has to stop being called out (Do you have a Director of Faxing???)

Email me: [email protected] don’t tweet. Yep, I said it!#smtlive

To Date….

• Social is a Disruptor• Social is “another place” you have to go• Social is just another channel. A powerful one

but is not anything and everything.• Marketers are TOO BEGUILED by Social. Less

idealism makes for better realism!

#smtliveEmail me: [email protected] don’t tweet. Yep, I said it!

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Join us next week…

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Marketing and Customer Service Merge: How to Manage Socially Integrated Channels

http://socialmediatoday.com/marketing-and-customer-service-webinar