Social Media On the Edge Understanding Social Media for your business
1.15 billion Facebook users
699 million daily Facebook users
128 million daily Facebook users in the US
Post about new products Ask questions Post links to relevant articles in your field Promotions or events
What to Post About
Keep your message short Add images Post videos Keep a conversational tone Be funny, be edgy Engage users Stay local Know who your users are Post at least 1-2 times per week
Tips for Facebook Posts
New products Existing products News related to your industry Upcoming events at your business Upcoming events in your community A simple “hello, how are you today?” Talking about relevant sports, TV shows,
food, things you like
What to Tweet About
Be conversational Be emotional Use humor Ask questions Talk about your opinions Stay in the moment
Tips for Twitter Tweets
Follow your community members and your competition
Follow relevant types of corporate businesses and brands
Who to Follow
Listen and read what others are saying Research online social media trends Stay active Practice Remember your goals!
Do your homework
Who are you advertising to
Creating posts of substance in order to keep the conversation going around your business or brand
Keep Your Goal in Mind