Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
SOCIAL MEDIA @NEN Eva Kosto, online marketer NEN Publishing
NEN Publishing
• 40 employees • 6 marketeers for marketing and sales of
Standards and related products
Start Pilot Social Media @NEN
Pilotprojects: • Communications: Blog on SR (ISO 26000) • Standards Development:
LinkedIn & Twitter / event-website • Marketing & Sales: Twitter & Facebook
Presenter
Presentation Notes
Pilot started in 2010 As start Communications gave out a guidance on how to behave on Social media
Marketing & Sales Account on twitter • Alter ego • Personal touch
Goals • Engage, listening, dialogue with customers • Interaction on a personal level • More traffic to our website
Presenter
Presentation Notes
Twitter: In The Netherlands growing fast
Twitter @SvenvanNEN
• Start: september 2010 • Intentional focus group:
Building sector • Broadening to:
SR, healthcare and all other news • Now: 1.360 followers • Time: 2 h/week
Fanpage on facebook
• Start: november 2010 • Low profile messaging • Now 87 fans
Presenter
Presentation Notes
Facebook is only recently growing fast in The Netherlands: + 1.2 million new users in The Netherlands Facebook used mostly for private matters not for professionals
NEN @ social media
• LinkedIn Expertgroups: join or start a group
• YouTube/NENonTube • @NEN_webcare: customer service
Presenter
Presentation Notes
- Listen to the conversation�- Join the conversation
Related Documents
