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Socia l Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC
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Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

Dec 27, 2015

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Page 1: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

SocialMediaNCCCMA

Feb 4, 2010Durham, NC

Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer

Catawba County, NC

Page 2: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

Web2.0Openness

CollaborationCommunityTrust

Page 3: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

ShareContent -> Tools -> Dialogue ->

Control

Users Add Value

Page 4: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

Social Networks

BLOGS

Empower the Public

Hashtags

Crowd Sourcing

Page 5: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

NewspapersRadio

TVCitizenEngagement

Web Site

Page 6: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

32Voters18

Page 7: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

Meet

Gavin“Life is a Stage… Perform”

“Leading, Inspiring, & Motivating Young People across Our Nation!”

2000 to 2008 Age 18 to 44

Not Growing

Page 9: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

New DevicesChange Expectations

Page 10: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

?Public Information StrategyICMA Report

Buy In From Commissioners

did we get started?How

Page 11: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

YesBUTwhat is Catawba County doing?

and why should you care?

Page 12: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.
Page 13: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

How Catawba County Uses Social Media

Page 14: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.
Page 15: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.
Page 16: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.
Page 17: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.
Page 18: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.
Page 19: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.
Page 20: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

InternalSitesLegislative Blog

Environmental Health TwitterSharePoint

Page 21: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

SocialMediaSuccessful Tweeting

Page 22: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

Government Representative

Private Individual Vs

Page 23: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

Privacy“no longer the social norm.”

Mark Zuckerburg Founder of Facebook

Page 24: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

• Try to create interesting and valuable content• Be honest and respectful in online postings• Think before posting/ think before replying

HintsThink Before You Tweet!

Page 25: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

?CommentsAllow or Not

Moderated or NotWho MonitorsWhat Criteria

Spam Who Responds

Do You Respond

Page 26: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

?Public

Records

What Is? What Isn’t?Covered by Current PolicyThird Party SitesHow do You CaptureMarch 5, SOG Workshop

Page 27: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

?PolicyProfessionalismProfessional Sites vs Personal SitesWho Decides if a Site is NeededTransparencyCommentsCapturing Public RecordPersonnel – Web searches for employment

Page 28: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

Resources•Does not take a consulting firm to bring up a Social

Networking site.•Think beyond traditional webmaster and PIO• Look down the hall

•Use online tools• Link feeds from existing sources•Most Popular Sites•Facebook, My Space, Twitter, Flickr, YouTube

•Tools•Tweet Deck, hash tags, Google Alerts, RSS, Twitter Feed

Page 29: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

YesBUTwhat are you doing?

Page 30: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

New Media for Local Government

Page 31: Social Media NCCCMA Feb 4, 2010 Durham, NC Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer Catawba County, NC.

SocialMediaNCCCMA

Feb 4, 2010Durham, NC

Lee Worsley, Assistant County Manager Terry Bledsoe, Chief Information Officer

Catawba County, NC