Social Media, Mobile Web and Mobile Apps

Social Media and Mobile

Agenda

• Social Media– What media?– Pros and cons– What to do, what not to do

• Mobile Web– Numbers– Do you need a mobile site?– What’s involved

• Apps– Device options– What’s involved– Pros/Cons

• Resources

Social Media

• What media?

• Why?• Facebook: > 500 m. users, 44% of all shared content• Twitter: >190 m. users (7/10), growing fastest• YouTube: >115 m. visits (12/10)• Flickr: >21 m. visits (12/10).• LinkedIn: >65 m. users (3/10)

Social Media Pros and Cons

• Pros– Exposure– Targeted advertising channel– Viral marketing– Free services provided by 3rd

party

• Cons– It takes work.– Lack of control – visitor

comments, staff blogs/ profiles/ comments.

– Viral badness

– Depending on a 3rd party

“del.icio.us - now (not) part of Yahoo!”

Social media: What to do

• Write once, publish everywhere• Cross promote

Social media: What to do

• Monitor and follow up

Social media: What to do

• Leverage to the Web

Social media: What not to do

• Allow the wrong people to respond to comments/questions

This exchange was cited on

BusinessWeek.com, FastCompany.com

and CBS’s BNET.com!

Social media: What not to do

• Fail to respond in Web time– Domino’s employees posted gross video on YouTube– Domino’s reaction took longer than a day– Traffic grew to >700K views and attracted news coverage during

the interim

Social media: What not to do

• Fail to target ads, or target based on the wrong data, use humor badly– Language– Interests– Demographics

I friended some Israelis, now I get ads in Hebrew.

Agenda

• Social Media– What media?– Pros and cons– What to do, what not to do

• Mobile Web– Numbers– Do you need a mobile site?– What’s involved

• Apps– Device options– What’s involved– Pros/Cons

• Resources

Mobile Web: Numbers

• US market– > 75 m. US mobile Web users– Growing > 25% per year

• Globally– 800 m.– 1.6 b. in 4 by 2014

• More mobile Web than desktop in 4 years• 409% year over year increase in data

volume• iPhone users use much more data than

others

Souces: Vaya Mobile, Qorvis, CommShare, Morgan Stanley Research

Mobile Web: Do you need a mobile site?

• Stefan Nagey of Qorvis.com:

• Exceptions:– Web App like functionality: doing things, rather than browsing– E-commerce– High functionality Web sites– Mobile content channels

• Sites like: Amazon, Google, Gmail, Wikipedia

Mobile Web: Do you need a mobile site?

• What’s the difference?

Source: VayaMobile.com

Traditional site on iPhone Mobile site optimized per device

Mobile Web: What’s involved

• Mobile device detection:http://51degrees.codeplex.com/

• Mobile-specific layout– Mobile site navigation: key pages– Eliminate or shrink images– Design for Mobile browser screen width (320x240 to 640x960

depending on device)– Requires:

• CSS• Master pages• Templates

Agenda

• Social Media– What media?– Pros and cons– What to do, what not to do

• Mobile Web– Numbers– Do you need a mobile site?– What’s involved

• Apps– Device options– What’s involved– Pros/Cons

• Resources

Apps: Device options

• 3 main platforms (for now)– Blackberry 37%– iPhone 24%– Android 19%

• But: Blackberry is in trouble– 39% of Blackberry users want an iPhone– 34% want a Droid

• Droid may be in trouble (Verizon iPhone)

Apps: What’s involved

• iPhone:– Mac development machine– SDK Cocoa/Objective C (developer.apple.com/devcenter/ios/index.action)

• Pointers / memory management• No garbage collection

– MonoTouch (www.monotouch.net) • C#• Ports of most .NET classes

• Droid:– Eclipse / Java (www.eclipse.org) + SDK (developer.android.com/sdk) – MonoDroid (www.monodroid.net )

• Blackberry: Visual Studio 2005 Plugin (us.blackberry.com/developers/browserdev/eclipseplugin.jsp )

Apps: Pros and Cons

Pros• Platform capabilities

– Location– Bar codes

• Performance (versus mobile Web)

• Usability, familiar paradigm to device users

• Access anywhere (same as mobile Web)

Cons• Multiple devices =

multiple development platforms

• UI code very device-centric

Apps: Pros and Cons

• Ways to mitigate the cons– Leverage Web services– MonoTouch, MonoDroid

iPhone/MonoTouch Droid/MonoDroid

Agenda

• Social Media– What media?– Pros and cons– What to do, what not to do

• Mobile Web– Numbers– Do you need a mobile site?– What’s involved

• Apps– Device options– What’s involved– Pros/Cons

• Resources

Resources

• Mobile emulators:– http://51degrees.mobi/Support/FAQs/MobileEmulators.aspx

• Social media– News and commentary

http://mashable.com/– Social media monitoring

http://wiki.kenburbary.com/ – How to post to Facebook and Twitter

http://mashable.com/2009/05/25/twitter-to-facebook/