Social Media Mini-Sites

PRESENTED MARCH 1, 2011, GOLD COAST

1Wednesday, 2 March 2011

Chris HoganDirector @ MeMedia

Linkedin.com/in/[email protected]


mailto:[email protected]

mailto:[email protected]


Social Marketing utilises online distribution channels to reach our customers in a timely, relevant, personal and... cost-effective manner.


2010 SMM Industry reportBenefits: 85% Generating exposure


Why Utilise Social Media?To nurture relationships. Grow business


I Want to be Your Friend

Among consumers polled, 51 percent of Facebook users and 67 percent of Twitter users said they are more likely to buy from the brands they "friend" or follow, while 60 percent of Facebook users and 79 percent of Twitter users are more likely to recommend those brands to others.

A recent study by market research firms Chadwick Martin Bailey and iModerate Research Technologies


The study also found that Internet users now expect businesses to have "some digital face - whether it's on FB or Twitter," otherwise the opinion may be that they are "not really with it or in tune with the new ways to communicate with customers."

You’re not really with it. Or are you?

A recent study by market research firms Chadwick Martin Bailey and iModerate Research Technologies


Why Are We Here?To understand the Social Media tools so we can better develop our strategies.

blog


Strategy?Establish “Why” we will use “What” tools and “How” the “Who” will implement it by “When”


Lucky Door Prize...1 Free Strategy Meeting. Drawn at the end of the night.


Understanding these tools will help us exclude the tools we don’t need.

YourWebsite

blog


Australians spend more time on Facebook (average 7 hours 19 minutes per month) than the US and Italy.

ESTIMATED

9,775,100 PEOPLEWHO LIVE IN AUSTRALIA


Social Networking sites are no longer simple profiles. We can build Social Mini-Sites, via “Pages”


Social Networking sites are no longer simple profiles. We can build Social Mini-Sites, via “Pages”


Welcome tab should direct Facebookers to firstly like you and encourage other activity

Welcome Tab& Profile Pic


Encourage the Like and build your connections



Building relationships is all about getting the Like. Targeting friends first, when appropriate.


‘Likes’ &Friends


About your company, Link to your website etc.



Company Info& Terms


House Rules tab. Know your legal risks.



Company Info& Terms


Ensure you understand the Facebook T&Cshttp://www.facebook.com/promotions_guidelines.php



Company Info& Terms

Contests+ More!


http://www.facebook.com/promotions_guidelines.php

http://www.facebook.com/promotions_guidelines.php

Then...Develop your own app or use this one:http://www.facebook.com/wildfireinteractive



Company Info& Terms

Contests+ More!

22Wednesday, 2 March 2011Campaign formats include sweepstakes, coupons, quizzes, contests, group coupons, virtual gifts, trivia, sign-up form and more.

Access Real-time Analytics & Powerful InsightsDownload your data in real-time and get access to powerful analytics. Analyze user behavior, aggregate demographic profiles and viral campaign information.

http://www.facebook.com/wildfireinteractive

http://www.facebook.com/wildfireinteractive

You can create your own store on Facebook or plug in products from your existing shopping cart.



Company Info& Terms

Contests+ More!

Sell ProductsTab


http://www.facebook.com/payvment



Company Info& Terms

Contests+ More!

Sell ProductsTab








Leverage your other Social Media sites and profiles



Company Info& Terms

Contests+ More!

Sell ProductsTab

YouTube Tab


Entertain, Educate and Promote Views, Shares & Likes



Company Info& Terms

Contests+ More!

Sell ProductsTab

YouTube Tab


Write once, publish across multiple networks



Company Info& Terms

Contests+ More!

Sell ProductsTab

YouTube Tab

Blog Tab


Blog Tab, Imported from your existing website / blog



Company Info& Terms

Contests+ More!

Sell ProductsTab

YouTube Tab

Blog Tab


Create your own. Import content from your website. Run your own contest.



Company Info& Terms

Contests+ More!

Sell ProductsTab

YouTube Tab

Blog TabCustom

Tabs


Example of Importing Products from an Existing Shopping Cart.



Company Info& Terms

Contests+ More!

Sell ProductsTab

YouTube Tab

Blog TabCustom

Tabs


Register your place(s) of business using your mobile GPS and Facebook App.



Company Info& Terms

Contests+ More!

Sell ProductsTab

YouTube Tab

Blog TabCustom

Tabs

Places


Register your place(s) of business using your mobile GPS and Facebook App.



Company Info& Terms

Contests+ More!

Sell ProductsTab

YouTube Tab

Blog TabCustom

Tabs

Places


Others find it, Check-In and Friends Notice.


Leverage connections, whatever the Social Network.



Company Info& Terms

Contests+ More!

Sell ProductsTab

YouTube Tab

Blog TabCustom

Tabs

Places

Events


Invite Friends, Fans and request they share.



Company Info& Terms

Contests+ More!

Sell ProductsTab

YouTube Tab

Blog TabCustom

Tabs

Places

Events


Offline Likes... Likify.net



Company Info& Terms

Contests+ More!

Sell ProductsTab

YouTube Tab

Blog TabCustom

Tabs

Places

Events

Offline‘Likes’


Great for use in Out Of Home advertising and Print Media advertising



Company Info& Terms

Contests+ More!

Sell ProductsTab

YouTube Tab

Blog TabCustom

Tabs

Places

Events

Offline‘Likes’


Getting insights into who’s following you is simple



Company Info& Terms

Contests+ More!

Sell ProductsTab

YouTube Tab

Blog TabCustom

Tabs

Places

Events

Offline‘Likes’

GetInsights


User Demographics, Activity, Media Consumption etc.All part of the Facebook Insights for pages.



Company Info& Terms

Contests+ More!

Sell ProductsTab

YouTube Tab

Blog TabCustom

Tabs

Places

Events

Offline‘Likes’

GetInsights


Another piece of the puzzle. Can assist with connecting each Social Media Site. But must be managed.


Twitter Stats

Although Twitter accounts in Australia lag far behind Facebook, there has been a big rise in Twitter usage:There are approximately 2.5M twitter accounts in Australia although only 16% of twitter users are aged under 24 years old [2]Within Australia nearly a quarter of online Australians (23%) read ‘tweets’ in the past year [1]14 percent ‘followed’ companies or organizations via Twitter (up from 5% in 2008) and 13 percent posted ‘tweets’ (up from 4% in 2008) [1]The majority of accounts are in NSW (over 35%), seconded by Victoria (27%) [3]

42Wednesday, 2 March 2011[1] http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows[2] http://www.webkrunk.com/2010/04/13/twitter-demographics-infographic/[3] http://blog.tribalytic.com/2010/05/13/how-many-australian-twitter-users-are-there-and-where-are-they-from/[4] http://techcrunch.com/2010/06/08/twitter-190-million-users/

http://heidiallen.id.au/australian-facebook-stats-2010

http://heidiallen.id.au/australian-facebook-stats-2010

Decrease your work load. Auto post from Facebook.www.facebook.com/twitter

Auto Postsfrom Facebook


http://www.facebook.com/twitter

http://www.facebook.com/twitter

Make your bio real human. Nothing to serious please.


GoodBio


Desktop Tools for Day-to-Day Management.Tweetdeck, Hootsuite


GoodBio

TweetDeck


All capable from your mobile. Which is mostly what people like to know... “What are you doing now?”


GoodBio

TweetDeck

Tweet Text+ Pics + Links


How many times to you see people walking down the street with their mobile in hand? They could be connected to you, NOW.


GoodBio

TweetDeck



Managing your reputation is seriously important. SocialOomph can assist by sending you emails.


GoodBio

TweetDeck


Track Content(Social Oomph)


FREE & Pro Versions available. Email Notifications, Scheduled Tweets, Track Keywords etc.


GoodBio

TweetDeck




Every time you follow somebody they get a brief advert for your business as an email notification.


GoodBio

TweetDeck



Follow People+ Organisations+ Competitors


Be Consistent. Tell them more about you.


GoodBio

TweetDeck




BrandedBackground


Notice the number of Tweets, Following and Followers.The more you tweet & follow, the more follow you.


GoodBio

TweetDeck




BrandedBackground


LinkedIn: Facebook for Professionals.January 2011 – 1m+ members in Australia


Personal Profiles = Online CV


No Beach Photos Here Please :) But Keep It Friendly :)

ProfilePhoto


Complete your profile. Half baked looks lazy and trust me - people notice.

ProfilePhoto

Work History,Skills & Interests



Connect by (Inviting your email contacts). Connect via searching LinkedIn.

ProfilePhoto



Connect


New Business Etiquette... Connect In Person.

ProfilePhoto



Connect


Company Pages Complete Your Story.

ProfilePhoto



Connect

Company PageProducts / Services


Company Pages Complete Your LinkedIn Story.

ProfilePhoto



Connect



Facebook / Twitter auto posts, help you to be part of the buzz, and maximise reach.

ProfilePhoto



Connect


Updates


Join a group or create a group.

ProfilePhoto



Connect


UpdatesGroups &Discussions


Start a Discussion & Become a Key Person of Influence.

ProfilePhoto



Connect




Spread the word into your network.

ProfilePhoto



Connect



Wordpress BlogIntegration


If it’s already being written on your blog. It’s easy to import & improves your profile.

ProfilePhoto



Connect





Contributing to other peoples growth is key in becoming a Key Person of Influence.

ProfilePhoto



Connect




SlideshareIntegration


PowerPoints, PDFs, Photographs, Portfolio, Video. Another Social Mini-Site.

ProfilePhoto



Connect






Promote Events from your page and within groups

ProfilePhoto



Connect





Events


Promote Events from your Page and within Groups

ProfilePhoto



Connect





Events


Promote Events from your Page and within Groups

ProfilePhoto



Connect





Events


Facebook is the most popular social networking site accessed via a mobile (92%), followed by YouTube and Twitter (18%) [2]

71Wednesday, 2 March 2011[1] http://en.wikipedia.org/wiki/YouTube[2] http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows[3] http://www.youtube.com/t/fact_sheet[4] http://www.viralblog.com/research/youtube-statistics

Create your own channel: YouTube.com/user/yourname

YourChannel


Company intro assists with being found as well as being watched.

YourChannel

CompanyIntro


Brand your channel.

YourChannel

CompanyIntro

BrandedBackground


Brand your channel.

YourChannel

CompanyIntro

BrandedBackground


Get shooting :)

YourChannel

CompanyIntro

BrandedBackground

Videos


Get shooting :) Most of us have a video camera in our pocket right now.

YourChannel

CompanyIntro

BrandedBackground

Videos


Ideas: Product Reviews

YourChannel

CompanyIntro

BrandedBackground

Videos

ProductReviews


And you don’t have to produce them. Get your suppliers to produce them and you brand and post them.

YourChannel

CompanyIntro

BrandedBackground

Videos

ProductReviews


Ideas: Create videos of your portfolio

YourChannel

CompanyIntro

BrandedBackground

Videos

ProductReviews

Portfolio


Search for idea’s on YouTube.

YourChannel

CompanyIntro

BrandedBackground

Videos

ProductReviews

Portfolio


Interview your customers and get their video testimonial / case study.

YourChannel

CompanyIntro

BrandedBackground

Videos

ProductReviews

Portfolio

CaseStudies


Animate still images with ease.

YourChannel

CompanyIntro

BrandedBackground

Videos

ProductReviews

Portfolio

CaseStudies

Animoto.com


Animoto.com

YourChannel

CompanyIntro

BrandedBackground

Videos

ProductReviews

Portfolio

CaseStudies

Animoto.com



Sharing is caring and key to becoming a Key Person (Company) of Influence.


If you’ve got some lying around. They’re not doing a lot of good on your hard drive.

PowerpointPresentations


PDF Catalogues, Sales & Media Kits. Another way to share them and simply plug slide share into your social sites.


PDFViewer


Ideas: Display your portfolio here.


PDFViewer

Portfolio


Ideas: Photo galleries.


PDFViewer

Portfolio

PhotoGalleries


Ideas: Videos can be embedded in powerpoint presentations as well you know? Leverage content already produced.


PDFViewer

Portfolio

PhotoGalleries

Videos


Upgrade your membership and you can customise your channel.


PDFViewer

Portfolio

PhotoGalleries

Videos

CustomChannel


Upgrade your membership and you can customise your channel.


PDFViewer

Portfolio

PhotoGalleries

Videos

CustomChannel


Different memberships offer different options.


PDFViewer

Portfolio

PhotoGalleries

Videos

CustomChannel

CustomisedLook


Custom headers, colours, no ads, etc


PDFViewer

Portfolio

PhotoGalleries

Videos

CustomChannel

CustomisedLook


Leverage this space. If you’ve already got content here... have international meetings.


PDFViewer

Portfolio

PhotoGalleries

Videos

CustomChannel

CustomisedLook

Zipcart Meetings(Present over the Web)


Leverage this space. If you’ve already got content here... have international meetings.


PDFViewer

Portfolio

PhotoGalleries

Videos

CustomChannel

CustomisedLook



Most of us have one of these already. It’s time to leverage our efforts and share across our networks.

blog


Write new content and be consistent about how often you release content.

blog

New & ConsistentContent

blog


Encouraging comments is another way to be social.

blog


blog

EncourageComments

blog


What now?Develop a strategy.


What’s In a Strategy, Again?Establish “Why” we will use “What” tools and “How” the “Who” will implement it by “When”


YourWebsite




TrackContent

TweetDeck



Company Info& Terms

Contests+ More!

Sell ProductsTab

YouTube Tab

Blog TabCustom

Tabs

Places

Events

Offline‘Likes’

Insights

ProfilePhoto



Connect





Events


PDFViewer

Portfolio

PhotoGalleries

Videos

CustomChannel

CustomisedLook



EncourageComments

blog

YourChannel

CompanyIntro

BrandedBackground

Videos

ProductReviews

Portfolio

CaseStudies

Animoto.com


Manage your reputationSelect tools which will maximise productivity, and prevent you from having to put out fires due to your lack of response


Reputation ToolsLow cost & no cost: SocialOomph, Google Alerts, Technorati Watchlists


Consumer & Producer ToolsTweetmag For Ipad, Twitterrific, Facebook & LinkedIn Apps for iPhones.


Consumer ToolsPeople that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.


How do you look when you’re not using Social Media?


Social Media Marketing is not replacement marketing But it would be a mistake to disregard it entirely. Make it part of your marketing mix.


Thank You. Questions?Presentation will be available via Slideshare.net later this week. You will be contacted via email.


Further ReadingSix Pixels Of Seperation: twistimage.com/book/Follow us on Facebook: facebook.com/memedia


http://www.twistimage.com/book/

http://www.twistimage.com/book/


Social Media Mini-Sites

Technology