Social Media Means Business

Social Media Means [email protected]

• Social Media Stats• Social Media that generates ROI• The Britney Spears model, The 3 E’s• No time, no team, no budget• #SFBJ• Slides

Recent MediaWall Street Journal

Recent MediaFOX TV

Flickr Photo Credit Sum_of_Marc

Be really good at 1 thing…

• 58 million Americans use Social Media ‘several times per day’

• Fastest growing 45-54 year olds!• Users that follow brands up 106% (16% to

33%)

• 85% of marketers ‘increased exposure’• 58% of marketers ‘generated leads’http://www.socialnomics.net/2012/06/06/10-new-2012-social-media-stats-wow

http://www.socialmediaexaminer.com/social-media-marketingindustry-report-2012

• 1,000,000,000 Users!• 54% access via mobile• 47% say it has the greatest impact

on purchase behavior• 23% check 5 times+ daily

http://www.socialnomics.net/2012/06/06/10-new-2012-social-media-stats-wow/

• 175 million members• Execs from all Fortune 500 companies• Unique visitors increased 30 percent

year over year

http://press.linkedin.com/about/

• 517 million accounts (141.8 million U.S.)

• 76% post status updates• 53% of users have been members for

less than a year

http://www.socialnomics.net/2012/06/06/10-new-2012-social-media-stats-wowhttp://techcrunch.com/2012/07/30/analyst-twitter-passed-500m-users-in-june-2012-140m-of-them-in-us-jakarta-biggest-tweeting-city/

• Over 800 million unique users each month• 72 hours of video are uploaded to YouTube

every minute• #2 search engine, #3 Alexa traffic• Only 57% use video for marketing

http://www.youtube.com/t/press_statisticshttp://www.socialmediaexaminer.com/social-media-marketingindustry-report-2012

• 25 Billion pages viewed per month• 500,000 new posts per day• 400,000 new comments per day• Wordpress powers 22% of active websites• Blogs with 100,000 + unique visitors a

month earn an average of $75,000http://www.jeffbullas.com/2012/08/02/blogging-statistics-facts-and-figures-in-2012-infographic/

Social Media Means [email protected]

• How-to videos• Product demos• Optimize for search• More free training at www.mysite.com

@JayBerkowitz #SFBJ

Same Landing Page For 2 Campaigns. Google CPA = $8.94Facebook CPA $2.70

• Your ‘fan’ page is all business• Facebook ads target based on

demographics and likeographics• Measure conversions with Google

Analytics

@JayBerkowitz #SFBJ

• 100% complete profile• Create and manage groups• LinkedIn advertising• Answers

@JayBerkowitz #SFBJ

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“That's an Aweber lightbox with Facebook integration. It works really well because the name of the user is already filled in.”

“After someone opts in, they receive a series of auto emails that are design to build trust, establish me as the expert in my space, and recommend solution that will solve their problems. Some of the these solutions I created myself, some are affiliate products, and some I don't make any money on but I recommend because they’re good.”

Video Training Course

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• A blog is the simplest website• If you can email….• Subscriptions, ads, affiliate• Answer the top 20 questions• Britney Spears strategy

@JayBerkowitz #SFBJ

“We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” Warby Parker co-founder Neil Blumenthal

• A Picture is worth 1,000 clicks• Pinterest, Facebook, Instagram• Infographics• The 3 E’s

@JayBerkowitz #SFBJ

Cascade Content!

• do 1 thing! • Video • Facebook• LinkedIn• A picture is worth 1,000 clicks / 3 e’s• A blog is your website• Cascade Content

@JayBerkowitz www.TenGoldenRules.com 561-620-9121