Social Media Master Class

Social Media

What Is Social Media?

People using tools(like blogs and video)

& sites (like Facebook and LinkedIn)

to share content and have conversations online

The Big Reveal

Social Media requires a lot of time and effort.Social media takes time to yield results.Not every business will benefit equally from investing in Social Media.

Which Types of Business get the Most out of Social Media

Join the conversation

You've got to have answers to these questions?

Who are you? Why are you in business? Why do (should) your customers love you? What do you believe in? What makes you unique? What is your story?

But how do we get started?

Take a baseline measurement

Visitors and sources of traffic Network size (followers, fans, members) Quantity of commentary about brand or product?

Listen

Engage – Join the conversation

What's next?

Company Blog – Why your business needs one

Keeps your clients/customers informed Blogging gets you noticed and referenced in your

industry’s conversation Blog content used by Facebook and eNewsletter Great for improving your search engine ranking

Blogging Tips

http://bit.ly/100examples Blog should be part of your domain -

www.yourcompany.co.nz/blog Be focused – content should pertain to your mission,

embody your values, be targeted & illustrate USPs Write with passion and sincerity. A blog is no place

for a press release.

More… Blogging Tips

Encourage conversation – comments Encourage guest blogging Be consistent Make sure your writing skills are up to snuff Share the love – be generous with your links Make sharing easy

Reviewing a great blog

www.socialmediaexaminer.com/

Facebook Page vs Profile

Profiles are for PeoplePages are for Businesses

Against the rules for businesses to have profiles Can include a “like” box on their blog or website to promote

their facebook page Pages can have unlimited fans

Facebook Welcome Page

Branding 'Like' Calls to action Links back to website

Engage Your Fans

Sweepstakes User generated contests Coupons Group deals Favourite Picks Triviahttp://www.wildfireapp.com/

Measure Results

www.google.com/analytics

YouTube Analytics

Facebook Analytics

Facebook Enhanced Reporting

Engagement report

Lexicon measures ‘buzz’ and sentiment on Facebook

Page report

Pulse Data reports the interests of your fans

Standard Reporting

Standard Impression, Clicks, Video Plays