Sep 11, 2014
Bravo Group : -
Shoaib Manzoor23
Faisal Mumtaz17
Jahanzeb Shaukat46
Farhan Sajid13
Muhammad
Hasnain Bashir14
Sana Laghari02
Azam Bhutta06
Huzafah 25
Trends in social media marketing
Every year different trends that marketers have to follow closely in the following year to beat the competition.
Today in this presentation we will intend to give an objective analysis of social media marketing trends that used by marketers in recently 2013 and in future (2014).
Social media marketing trends used in 2013 and still used.
socialeverything
Social technologies are at the heart of everyday life and business environment.
Social media as entertainment
The triggers for this are obvious: it’s easy to use,requires little mental effort, makes you feel good and connected.
Social TVUser interaction is fed back into live shows or inspire plot changes in TV series
Faisal Mumtaz17
Read all about it!
News have became social!
News sites are crunch data from social interactions to deliver more targeted news.
Second screen shopping
Marketers create models that have the potential to turn any TV program into an infomercial.
Social commerceSocial media allows consumers to get real user experience before making purchase decisions.
Mobile everythingMobile platforms on tablets and smartphones enable second screen media consumption and local services.
Advertising on
mobile devices
Facebook and Twitter are leading the way try to figure out how to present ads on mobile.
Jahanzeb Shaukat 46
Mobile first in web
and add social
Making your sites mobile-friendly give you an edge over your more old-fashioned competitors.
Local
Location based marketing on mobile devices become one of the most important channels to get new and repeat customers.
Farhan Sajid 13
Social mediabudgets will grow
The spending should at least double (if not triple) by the end of 2016.
C-level demands to see social media marketing ROI
The more money goes into social media marketing the more important it is to show the results.
Social media advertising has grown
As Twitter and Facebook are offering more advertising solutions, marketers are going to spend more.
Social media integration with
other marketing
Creating social media connection with other marketing will get you better results for the same budget.
Hasnain Bashir 14
Social reputation management
To engage consumers brands start to use social causes, economic, and environmental issues as the backbone of their campaign strategies.
Content creation
inside your company
Combine the management of content creation, blogging, social media, SEO, paid search and advertising.
Content curation and discoveryCuration will create an impression of being in the know, a central hub and a valued resource in your area.
Sana Laghari 02
Images, videos and instant gratification
Short videos and infographics point in the direction of ever increasing information overload.
Targeting, persons and context
Targeting content, selecting the right context and time will get you a lot more results from the same budget.
Social media monitoring
Social media monitoring tools combined with
business metrics will lead to better understanding of
the value of social interaction.
Customer support on social media
Most of the questions posted in social media are left unanswered.
Muhammad Huzafah 25
Social media marketing trends specially for 2014
FACEBOOK DOWN, TWITTER UP
It’s the hot and trendy mobile application that sends out messages (text, photo or short video), called “snaps”, that auto-destruct after a short
moment of time,
SNAPCHAT MARKETING
GOOGLE+… FINALLY?
Is Google+ Really the 2nd Most Popular Social Network?
BS-IT – M(12-16)
Question Answering session