- 1. The Future is NowInnovation, New and Old Business
modelsfacing the Social Media Revolution Alberto Di Minin In
collaboration with Elena Casprini and Leonardo Dri Istituto di
Management Scuola Superiore SantAnnawww.diminin.it 2012 Alberto Di
Minin
2. Digital Revolutions 2012 Alberto Di Minin 3. Facing a Social
Revolution (way beyond business) 2012 Alberto Di Minin 4. The real
embrace 2012 Alberto Di Minin 5. A life of its own 2012 Alberto Di
Minin 6. 2012 Alberto Di Minin 7. Rick Wion:McDonalds social media
directorWe saw this rightIt wasnt 2Weaway hoursworking! pulled
itdownAnd most importantly, Rick.. What do you mean:we pulled it
down?? 2012 Alberto Di Minin 8. Lets Review what Happenedduring the
1st Digital Revolution 2012 Alberto Di Minin 9. A Good Reading for
the 1st Revolution Analog Economics Still Apply -Shapiro, Carl, and
Hal R. Varian. Information rules:a strategic guide to the network
economy. Harvard Business Press, 1998. 10. Another lesson for the
1st Revolution IT is an enabling technology -Carr, Nicholas G. Does
IT matter?: information technology and the corrosion ofcompetitive
advantage. Harvard Business Press, 2004. 11. Three types of
strategies back then Deny React Reinvent 2012 Alberto Di Minin 12.
Three types of strategies back then React 2012 Alberto Di Minin 13.
Three types of strategies back then Reinvent 2012 Alberto Di Minin
14. How about the Second Revolution? 2012 Alberto Di Minin 15.
Manuel Castells: Father of the Network SocietyCONNECTIVITY CONTENT
2012 Alberto Di Minin 16. Deny Content?Three days of social media
silence by Costa andCarnival 2012 Alberto Di Minin 17. Or not
Deny?BP starts an open campaignrequesting ideas for the Oil Spill
thousands of ideas within days. The suggestion box itselfstarted
SPILLING! 2012 Alberto Di Minin 18. User Led Innovation VON HIPPEL
True innovation sits at theintersection between Users andProducers
Means to prevent suchinteraction are obstacles toinnoveation. 2012
Alberto Di Minin 19. Reinvent T-Shirts 2012 Alberto Di Minin 20.
Neo Tribalism Consumption &Individualism + Use value type of
value Tribalism + Linking value Consumption Individualism
behaviourNeo-tribalism 1950sXXIst CenturyView Modernity
Post-modernityCova, B. (1995) Community and consumption. Towards a
definition of the linking valueof product or services. European
Journal of Marketing 31 (34): 297-316 21. Attempting to React 22.
Chen, Y., S. Fay, et al. (2011). The role of Marketing in social
media: howonline consumer reviews evolve. Journal of Interactive
Marketing 25: 85-94. Publicize and share WOMPsychological
motivationsproduct experiences lead consumers to post and
opinionsCustomer online reviews reviews SOCIAL MEDIAImpact on
productsalesFirm level Impact on marketing strategies 2012 Alberto
Di Minin 23. React maybe not like this 2012 Alberto Di Minin 24.
React: Review your BMWroe Alderson (18981965) 2012 Alberto Di Minin
25. Towards a New Marketing MixWeb Experience The Web Experience is
the consumersimpression about the online company (Constantinides,
p. 60)SS SCOPE SYNERGYTraditional Marketing Mix(Borden,
1964)Operational VS Strategic ToolThe Web Marketing Mix Model3
levels:SS Strategic SITESYSTEMOperational Organisational+Other
issues E. Constantinides (2002), The 4S Web-Marketing Mix Model,
Electronic Commerce Research and Applications, Vol. 1, pp. 57-76
26. Reinvent Music 2012 Alberto Di Minin 27. Reinvent Investment
2012 Alberto Di Minin 28. Outliers: the history of success
Gladwell, Malcolm. Outliers: The story of success. Little, Brown,
2008. 29. Alberto Di MininIn collaboration with Elena Casprini and
Leonardo DriIstituto di Management Scuola Superiore SantAnna
www.diminin.itGrazie per lattenzione!DONT FORGET THE PAST& BE
AN OUTLIER FOR THE FUTURE 2012 Alberto Di Minin