www.feather-stone.com
Social Media Marketing Strategies for POWERful Results
May 18, 2015
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www.feather-stone.com
The Shrinking Planet
PavPower Strategic Planning
Persistent
Action =
Victory
PavPower Strategic Planning
PaceChoose wisely.
ObjectiveGet a plan.
WhoFind your target.
EngageStart the conversation.
ResultsIs it working?
Your Planning Sheet…
Pace P
What platforms inspire you?
How frequently will/can you engage?
Is it sustainable?
Example:Can you commit to the fast pace?4-10 posts per day consistently.
Build it and they will come.
• Plan
• Image of subscription, travel magazine
P
Twice a day at most.
Frequency not as crucial.
Frequency very crucial, fast-paced!
Frequency not crucial.
Commit to once per week at least.
Frequency is not crucial.
Objective O
Reason for engagement.
Start with the end in mind.
Overall goal, then get specific.
Example:Build brand awareness.
Plot Your Course
Get engaged, customer support
Build a professional reputation.
Leverage expertise.
Build brand awareness.
Inform and educate.
Define the lifestyle of your brand.
O
Who are you talking to? W
Who are you targeting?
Research where they spend time.
Take your message to them.
Example:Strictly business. This audience is a24/7 online networking opportunity.
Unique audiences…
Mostly consumer.
Strictly business, networking
Consultants, business owners
Audience depends on content
Audience is what you make it.
Consumers, women.
W
Engage
What’s your message?
What’s your voice/style?
What will start the conversation?
Example:Use recorded presentations ason-demand learning tools/tutorials.
Think Outside the… Car? E
Results R
Measurables – Likes, Follows, Sharing
How do you define “success”?
How will you know you’ve arrived?
Example:Follows, retweets, Klout, Tweepie
Analysis, No Paralysis R
Insights
Links, search stats, profile views
Followers, retweets, Klout
Views, dis/likes, subscribers
Comments, shares, links
Repins, Likes, Shares, Comments
You got the POWER!
Where to find me…
www.feather-stone.com
facebook.com/featherandstone
linkedin.com/in/kellyherronpavlovic
twitter.com/featherandstone
@featherandstone
Text PAVPOWER to 22828 to join my tribe!
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