Presented by David Vane
Jan 19, 2015
Presented by
David Vane
What do you want to achieve –
Use Social Media Marketing for
Networking – Facebook, Myspace, Linked in, Ning
Link building – Digg, Del.icio.us, Reddit, Propellor
Video sharing – Google, Yahoo, Ning,
And don’t forget Blogs, SEO, ppc etc
Some do’s and don’ts
Use your own content
It is not sales pitch
Talk to friends and use your photo
You are the brand
Build gradually
Plan your information [worksheet]
Content Planner Aim:
Keywords
Keyphrases
Target audience
Brand
Short description
Contact details
Networking or Bookmarking
Which sites?
ID and passwords
Traditional –
PR?
Press release?
Web site?
Other???
wordle.net
Networking sites Twitter-search for people in your niche Ning- find groups to join according to your interests and
contribute My space- more for young people? Facebook-find business section and put up a page for
both Linked in- focuses on content not you -bookmarks to
increase traffic. Stumbleupon - thumbs up or down social link building Ecademy – one of the longest running networking sites
Tip: use a separate login
• use search.twitter.com to find people • follow them • join conversations and contribute
• find Ning community sites and join them • contribute to forums • create your own if there isn’t one for your topic
• find groups related to your niche and contribute • create your own group • invite friends to connect with you • comment on ‘walls’, give testimonials ,
• find groups related to your own niche and contribute • create your own group • add friends and comment on groups
• add URLs or web content that would like to save • tag them so others can find them • speeds up searching if you get the right group
• submit links to stories • users vote the submissions up or down
• blogs •add your articles • link to your web site with an article or author bio
don’t forget wikis ... Flickr.com .... Youtube ...
Bookmarking
Social Voting
Content publishing
Link building sites
Other ideas www.socialmarker.com
www.Sharethis.com
www.tinyurl.com
http://tonytreacy.co.uk/
Other Twitter ideas popurls.com
www.quantcast.com
mrtweet.com
www.twitscoop.com
www.twellow.com
www.tweetlater.com
www.tweetdeck.com
twitterfon.com
Lots of help online...
Summary Plan your campaign –
what are you going to say?
who is your audience?
what is your brand?
network or link building?
choose who to follow and who follows you
make it interesting
ask questions to engage your followers
grow it gradually
allow plenty of time!!!
What next? Attend a webinar (online )
Join others and learn from their experiences
Attend a half day workshop To look at some of the components that we have looked at in
this introductory workshop
Attend a whole day course To develop your initial ideas and put together a SMM strategy
using tools to suit your business needs
Get going !
www.247marketonline.com/workshops
http://twitter.com/davidvane www.facebook.com/davidvane247 www.linkedin.com/in/davidvane seictforum.ning.com/ www.ecademy.com/user/DavidVane