Social Media Marketing for Small Business Strategy

Social Media Marketing for Small Business StrategyPresentation - International College of Auckland, NZ

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Amar TrivediManagement Consultant• Social Media Marketing• Social Business Strategy• Business Transformation

#SMM4SBS

JOKE Dad: Son, I have a Facebook account now... accept my friend request.Son: You're on Facebook now? WTF !!!Dad: What does WTF mean?Son: Ohhh, Dad. It means...

#SMM4SBS

• IBM definition: Transparent, Agile, Engaged, Nimble, Connected, Human, Ready, Receptive

• Info - Comms - Knowledge - Data Cross-channel - 2-way - Easy access - Data-driven• Business Objectives stay the same Customer, Value, Profit, Growth Creation• “Business has only two functions Marketing and Innovation.” - Peter Drucker/ Milan Kundera

Think… Social Business

#SMM4SBS

The New ‘Social Business’ Landscape

• #SocBiz = Where Collaboration is Culture (Int/Ext)• Engagement – Involved Community, Co-creators• Convergence – Mobile, IoT, Devices, eCom, M-Com, F-Com

#SMM4SBS

• Digital Ecosystem / Connections EconomyEveryone is Connected, Everyone is Social, Everything is Connected, Everything is Social

• Technology – Social Networks, Automation, ListeningThink not what latest tech you have, Think what you can do with the tech you have

#SMM4SBS

• Authentic Relationships, Human Touch = Value Think RonR, before ROI.

• Marketing Content, Branding, CRM, CX, Data Holistic. Humanistic.

#SMM4SBS

Social Media Marketing Business Marketing Social Media Content

• Strategy & Planning: Process – Plan – Promotion – Policy – People

• Holistic Content Marketing Strategy – 7-step Loop• Integrated Marketing: Offline + Online, Digital + Social, B2B + B2C

• Resources: Plan, Select, Activate, Engage, Manage– Tools and Technology– Talent and Team– Time and Thinking

• Market Knowledge / Data Analytics / Business Intelligence– Make Sense of Social Data– Collect Feedback, Focus on Actionable Insights– Relationships first, ROI later; Community first, Conversion later; Value first, Volume later

• Listening– Influencers– Advocates– Followers

• Know Your Customer | Know Your Business Model #SocBiz

#SMM4SBS

Crispy Stats + Crunchy Data Bites• All the data man’s created = data in last 2 years!!• 400 million tweets sent everyday, I billion a week• 1 Mashable post shared every second• By 2017, CMO will spend more on Tech > CIO• 82% CMOs plan to increase SM/ SocBiz budget• 80% customers make purchases on SM recommendations• 96% of Australian companies are into content marketing• Most popular mobile apps – Gaming and Social media apps• FB’s mobile business growing faster than web/ desktop (54% v/s 23%)• YouTube users upload 48 hrs of video every 1 hour – super-linear growth!• By 2015, there will be more mobiles than humans• 30% of all mobiles sold in Q1, 2013 were Samsung, Android is now #1 mobile OS• 1.11 billion+ FB users, 500m/ 200 m active Twitter, 100 m Instagram, 48m Pinterest, LinkedIn

200m (adds 2 new members/ sec)• Gangnam Style has over 1 billion YT views – most watched video in history!• Top on Twitter: Justin Bieber, Lady Gaga, Katy Perry, Barack Obama – 30m+ each• Most liked FB brands: FB 91m, YT 74m, Coca-Cola 64m, MTV 44m, Disney 43m, Red Bull 37m

#SMM4SBS

Key Takeaways• Think Creative + Have Fun + Gamify / Funnify • Truth: Practice makes Perfect. Patience is Virtue.• Stay Cool, Calm, Confident, Consistent• SM is a DIY game, Build your own model, figure it out• Think like a Publisher - Quality over Quantity• RonR – Think Relationships, not Connections; Think Expressions, not Impressions

• Social Object to create a conversation• Product / Service is King – Product Development over Community Mgt.!!

• 4 Analogies for SM – Cycling, Driving, Swimming, Cooking

#SMM4SBS

Learn The New Business Lexicon Doesn’t anybody speak human anymore

• Employee Engagement• Social Collaboration • Social Business Adoption• Content – Storytelling, Curation, Distribution• Context• Conversion SEO, optimize Keywords• CRM – Customer 2.0 – SCRM / CX / CEM / CJM• Community / Conversation• E-Commerce / Smarter Commerce• Culture of Innovation• Change Management / Disruption• Lean Start-Up / Agile / Entrepreneur• Social Branding Personal, Employer/Employee, Product/Service, Corporate/Business

#SMM4SBS

THANK YOU!“Social is not something you do. It is something you are.”

• How may I help you? How can I add value?

• Keep in touch via social media channels

• Q&A: #AMAR = Ask Me Anything, Really