Social Media Marketing For Business

Social Media Marketing for Small Business

Overview of Social MediaDebbie Gorski

Wyoming Entrepreneur SBDC, MRC, [email protected]

How This Class Works

• Weekly webinar on Mondays noon-1:00 PM– January 6: Overview of Social Media– January 13: Customizing a Social Media Plan For Your Business– January 20: Building Relationships, Strategies and Tips– January 27: ROI or Is Social Media Worth It

• Handouts will be sent each week via email.• Goal: Social Media Marketing Plan completed

in 4 weeks!• You can send questions via email anytime:

debk@uwyo. Subject line: SMMB

Should I keep my website?

• Yes!!!! You own your website.• When using social media, always link back to

your website. • Social media sites come and go. • You don’t own your profile site, you don’t have

access to a list of followers and their emails (or it would take a great deal of time to compile).

• If you lose access to your site, you have lost all info.

Who Are Your Clients?

Demographics-Age, Gender, Income, Education

Psychographics-Buying behavior of your clients. What are their interests, causes (for example: concerned about the environment).

Email MRC: [email protected]

An Assessment of Your Time, Talent and Committment

• Who will be maintaining your social media presence?

• Are you willing to make time everyday for social media engagement?

• Why do you want to delve into social media?

Poll

• How many social media sites do you manage?• Answer:– None– One– Two– Three– Four or more

Popular Social Media Platforms• Facebook• Google +• LinkedIn• Twitter• Pinterest• Instagram• YouTube

Claim your space on the Internet!Cross marketing your website and social media sites!

Poll

• Check all social media sites where you have a presence.– Facebook– Google+– Twitter– Pinterest– LinkedIn

DemographicsSite *Active users Gender Age Income Education

Facebook 1.19 billion 54% female 18-29 $75K+ Some college

YouTube 1 billion 18-34

Twitter 500 million 52% female 18-29 $75K+ Some college

Google + 300 million 70% male

LinkedIn 259 million 65% male 45-5425-34

$100K + Grad school

Tumblr 216 million 50% 18-24 $75K+ college

Instagram 150 million 68% female 18-29 <$30,000/year

Some college

Flickr 87 million 57% female 35+

Pinterest 70 million 84% female 25-34 $50,000-$74,999

Some college

*http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/2/ (November 2013)

Miscellaneous:http://www.thealbumcafe.com/ (templates)http://picski.wordpress.com/photography-guides/top-5-e-commerce-sites-for-photographers/http://mashable.com/2012/08/02/inspiring-photo-blogs/http://thenextweb.com/lifehacks/2011/09/22/a-beginners-guide-to-selling-your-photographs-online/

• Photo Book sites:• Shutterfly.com• Http://www.snapfish.com/• http://www.mixbook.com/kids-photo-books• http://www.adoramapix.com/app/products/books/inspired/Children-Photo-Books• http://www.blurb.com/kids-photo-books

• Sites I like:• https://www.facebook.com/photosofthattree

Questions?To help me understand your most pressing issues, email me your questions and I will

answer these individually and try to incorporate into the webinars.