Social Media Marketing Donate Life Illinois I am. Are you? Campaign Scott Meis Joslyn Osten Sr. Project Director Sr. Public Education Coordinator Carolyn Grisko & Associates Inc. Gift of Hope Organ & Tissue Donor Network www.grisko.com
Dec 25, 2015
Social Media Marketing
Donate Life IllinoisI am. Are you? Campaign
Scott Meis Joslyn OstenSr. Project Director Sr. Public Education CoordinatorCarolyn Grisko & Associates Inc. Gift of Hope Organ & Tissue Donor Networkwww.grisko.com
What is Social Media?
Engaging, interacting and building communitiesonline through the use of social tools and
technologies.
Why it Works for the Donation Community
• Demographics of college and workplace audiences
• Maximizes use of online registry & measurement
• Easy engagement and interaction!
• Leverages long-term relationships
DLI social media platform
I am. Are you? blog (www.iamareyou.wordpress.com)
MySpace (www.myspace.com/donatelifeillinois)
Facebook (group, page, cause – search “Donate Life Illinois”)
YouTube (www.youtube.com/donatelifeillinois)
Illinois Donor Diaries (http://donatelifeillinois.org/donatelife/donor-diaries.htm)
Many analytics, one ultimate measurement:
Donor registrations
www.DonateLifeIllinois.org
Social Media Platform
DLI Website
Workplace Campaign
• Engage James Tyree, Mesirow CEO, transplant recipient as Honorary Chair
• “Virtual donor drives,” move away from time-intensive outreach, keep it simple
• Email via HR, newsletters, select health fairs/events
• Display support on our site via logo• 175 Workplace Partners to date
Campus Campaign
• Initiated Campus Challenge- 20 schools participated - 2,500 registrations
• Engaged student groups (PRSSA, Student Nurses, Honor Societies, Greeks, PR/Marketing Classes, Volunteer Centers)
• Mix of serious and fun messaging utilizing Morgan D’ Organ
• April engagement utilizing Challenge contacts
Campus Campaign Tips
• Localize, localize, localize
• Provide tools, resources and drive the campaign!
• Keep it fun & engaging
• Maximize online!
http://www.new.facebook.com/group.php?gid=35493754576&ref=ts
Campaign results since January ‘07
Direct: More than 25,000 registrations
– 23% college – 12% workplace– 12% family/friends
Illinois’ average monthly registrations
2006: 125,000/month
2007 to date: 131,600/month
Total impact on Illinois registry
Jan. 1, 2007: 1.49 million
June 2008: More than 3.5 million
NEW GOAL:
5 MILLION BY APRIL 30, 2009!
Recommended ResourcesGroundswell
Nudge
*Fall CG&A Social Media Webinar (October)
*Social Media Snippets Blog:http://www.smeis.wordpress.com