Social Media Marketing course at Freelancers Academy

Social Media Optimization (SMO)Programs

@ Freelancers Academy

www.freelancersacademy.com

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“Social networking sites are now officially more popular than porn sites”

Time Magazine

Some one finally overtook the ‘big daddy’ of the Internet


Activity on : Around 65,000 new videos/day

Activity on Linked-In : 41 new member sign-ups per minute.122 new invitations to join

sent per minute


Some big stats:

If Facebook was a country it would be the 4th most populated place in the world, easily beating Brazil, Russia and Japan.

Twitter makes 51,579,980,746 dollars a year.


Flickr, just 4yrs old, hosts more than 3.6 billion user images.

900000 blogs are created every 24 hours.

In less than 9 months Facebook 100 million users to the internet.


Twitter receives over 30 million unique visitors each month.

It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million viewers, and it took internet only 4

years to reach 50 million people.


The biggest brands have submitted to fans

Coca-Cola’s presence on Facebook was launched not by the company

itself, but by a pair of fans


Dell added $3M in additional sales from traffic

generated by Twitter


Best Buy now officially has its customer service team

on Twitter


Social Media is clearly getting a lot of

attention !


Expanse of social media

Online social media can play a role not only in marketing, but also in recruitment, product development, brainstorming and customer

service.


In India, the likes of Mallika Sherawat, Priyanka Chopra, Poonam Pandey have built a good following on Twitter.

Can this be used to good use by the brands these celebrities are

endorsing ?



Twitter is NOT a US thing any longer. India is one of the top 10 countries where people are using

Twitter.

Forrester Research predicts that India will have the third largest population of Internet users by 2015,

after China and the US


The social media monitoring tool is seeing a lot of action


Why is social media more powerful than advertising

People are a lot more than demographics.Relationships are MOREpowerful than marketing.

Everyone has their own circleof trust - people whom they listen to. Traditional Marketing cannot do anything about this.


Some companies don’t participate in social media

because they think they will lose control…

What they don’t realize is that conversations will happen ANYWAYS


Within digital advertising, social media is a recent

entryIn fact, the ground rules and success

metric suggestions are just being formulated.


How does it score as a career choice.


What would be the typical activities done by SMO professionals.

Managing the 'perception' of brands on social networking sites . And this may be for international audiences also. Managing internal communities Blogger Outreach :Cultivating relationships with bloggers in the industry


Salaries• 1.5-2 lacs per annum for beginners.• May rise to 4-7 lacs per annum after 2-3

years.


Basic skills for a SMO profile

• A marketing bent of mind as you would be taking strategic calls on how a brand is to be positioned.

• Deep knowledge of social media tools like social bookmarking, tagging, social networks, etc..

• Exceptional communication skills – listening is crucial. You would need to constantly 'listen' to the conversations on various forum pertaining to your brand and then respond suitably.


And that’s where our learning programs come in



Some of the topics that would be covered

Freelancers Academy‘Learn with us and then

remove the L ’

programs in Web(Instructor-led and Online)www.freelancersacademy.comMumbai office – 022 65369888

Mobile - 9819607019


We cover all the aspects of Digital Marketing and Mobile app. Development (Instructor –led and online)

http://www.freelancersacademy.com/

Social Media Marketing course at Freelancers Academy

Education