content strategy for SMM presented by Lindsey Fair
Social Media Marketing Content Strategy
May 10, 2015
Strategy not tactics for social media writing. 3rd year Advertising class lecture slides.
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content strategy for SMM
presented by Lindsey Fair
what do customers
want to chat about?
what kind of pain are you solving?
know your
voice
tell a
story
make one
point
make it
shareable
make it
measurable
engagementconnection
passion
exchange
listeningdialogue
emotionsurprise
empathy
experience
celebrationreal-time
essencemeaning
authenticity
ngagementxchangemotionxperiencessence
• Know your voice• Tell a story• Make one point • Make shareable• Make it
trackable
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