Social Media Marketing Bootcamp Dec08

BruceClay.com.au

Social Media Marketing

Kate Gamble

BloggingFacebookLinkedInTwitterVideoBookmarking

Are you involved?

Yes, this is important

• Myspace – 114 Million• A blog post a second• Twitter – Global audience with

500% growth• Facebook – 124 Million Users• Over 60 Million blogs online• Half of Facebook users log in

every day

What does this mean for business…

Social Goes Online

• Anyone can publish• Contribute to the

conversation• The 4 Cs

– Content– Context– Connections– Community

Overview

• Strategy• Our approach• Examples• Social media metrics

STRATEGY

The Landscape

Goals

ConversionConversion

ApplicationPlatform Branding Traffic Ranking

Blogging

Microblogging

Video

Widgets

Audio

Wikis

Social Networks

Bookmarking

RSS

OUR APPROACHLive by it or die trying

Methodology

• Depends on your goals• Relate to the business model• Promotion verses spam• Be ‘remarkable’ ready

Mapping the options

Effort Blogging

Video Audio

Widgets

Social BookmarkingWikis

RSS

Social Networks

Value

Tips and Tricks• Social Media Breadcrumbs• The Conversation• Shiny Object Syndrome• Call to action• Organisation

Reputation Management

• ‘Google Reputation’• Vanity search• Deal with SERPs• Reply in person• Respond to negativity• Don’t spam the index• Look natural

SOCIAL MEDIA METRICSHow to measure your success

Decide your KPI

• What is your KPI– Web Metrics – Micro Metrics – Judgmental Metrics

GoogleMeasure the links• Link:www.myurl.com.au• Linkdomain:www.myurl.com.au

Measure the buzz• Allintitle:• Allinurl:

Measure the anchor text• Allinanchor:

Google Alerts For News, Blogs and Web.

Google AnalyticsFor traffic metrics

Google TrendsHot Trends

Twitter Search

• @kategamble • near:bondi beachwithin:15mi• SEO since:2008-05-01• traffic ?• hilarious filter:links• RSS feed

Twitter Search Cont…

www.TweetGrid.com

YouTube Analytics• ‘Insight’• Gives you data on

– Video views– Geographic audience– Relative popularity– Lifecycle of video

• Start small, but this is big

• Its evolving every day

• To see any benefit you will need analytics

• Your integrity is your most valuable asset

• Have some fun

BRUCECLAY.COM.AUTHANK YOU

Search Engine Marketing Specialists