Social media marketing

Social Media Marketing

Baki Kishore Reddy (140201038)

Aditya Utla (140201017)

Gautam Kumar Tangudu (140201049)

Devi Dutta Parhi (140201042)

Chetan Jain (140201039)

Social Media Used

Social Media Marketing

• Social technology is now considered a “given” in business

• The reach they get is enormous because of ever increasing internet usage

• Engagement and response are enabled through the social technology

• The average user spends 1.72 hours per day on social platforms, which is about 28 percent of all online activity

The Engagement Process

• Collaboration between consumers took off as they recognized that by sharing experiences they could make better purchase decisions.

• The activities which connect the business with its customers as well as those that connect employees inside the business.

• Helps employees to respond more effectively to the customer’s needs

Four steps of Engagement Process

• Consumption

• Curation

• Creation

• Collaboration

start-ups v/s established players v/s Non-Profit Organisations in Social Media

• Start-ups require more posts in blogs than other media options initially

• Non- Profit organisations get more funds or publicity from sites like Facebook and Twitter

• Established players prefer YouTube

Learn more about start-ups at

theleanstartup.com

B2B v/s B2C

TV campaigns vs Social media campaigns

Global SSM Strategy

• Define Audience

• Set social media goals

• Choose your language

• Learn Cultural differences

• Choose Social Network

• Localization capabilities on each platform

Marketing Through Social Media

Facebook

Twitter

The GOOD

• Increased Brand Recognition

• Improved brand loyalty

• More Opportunities to Convert

• Higher conversion rates

• Higher Brand Authority

• Better Search Engine Rankings

• Decreased Marketing Costs

• Richer Customer Experiences

• Improved Customer Insights

Success Stories

• Alma Mater (Varun Agarwal)

• Sweatshirts to alumni

• From scratch to a multi billion dollar company

Success Stories (Contd.)

Success Stories (Contd.)

• #NaMo

• The most famous social media marketing strategy implemented during the Indian General Elections 2014

Success Stories (Contd.)

• Loopy Mango (Anna and Weijong)

• Google AdWords

Success Stories (Contd.)

The BAD

• Focus on Scale at the cost of Relationships

• Focus on Wrong metrics

• Time isn’t free

• More noise than ever before

• Online gluttony

Ouch!! Caught red handed!

Spearmint Rhino, a famous strip club chain thought they'd be naughty and have Facebook users guess whose baby picture they uploaded

It didn't take long for users to look at the VHS screenshot's time stamp and realize that the future stripper was now only 14 years old.

Stupidity at its best…

In a College Game Day, the home improvement retailer “Home Depot” tweeted out a picture of two African-American men drumming alongside another man in an ape costume with the caption, "Which drummer is not like the others?"

NOT COOL BRO!!

Luton Airport was forced to apologise after it received a number of complaints over a Facebook post which depicted a fatal plane crash and then used to boost their own safety

BackFired

The New York Police Department’s attempt to revamp its image by inviting Twitter photos featuring the NYPD didn’t go as they expected

hundreds of users posted shocking images of police brutality under the hashtag #myNYPD

The Ugly

ISIS

• Social Media sites like Facebook, YouTube and Twitter are ISIS’s favorite tools for spreading propaganda.

• Use social media sites to recruit, radicalize and raise funds for their activities.

• According to J.M.Berger Report, 46000 twitter accounts were used by ISIS Sympathizers.

ISIS Twitter Accounts

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Twitter Accounts Created

What next ????

• #Blogging

• Google+

• Podcasts

• Social review sites

• Social bookmarking