Social Media Marketing

Social Media Marketing

Elgin, TexasSeptember 19, 2013

Photo: ePublicist on Flickr

Get these slides here::http://sarahtpage.com/elgin/

Social Media Don’ts

• Don’t be something you’re not

• Don’t experiment with the company logo

• Don’t think you have to be on every social media channel

• Don’t tell, show• Don’t feed Facebook to

Twitter (or vice versa)

• Be authentic

• Try new things with personal accounts first

• Start slow and be selective

• Use images whenever possible

• Know your audience and post accordingly

Remember: Social media

is not an island.

Photo: lisbokt

Website Marketing

Your website should be the hub of your online marketing

Social Media Brings Users To You!

Integrate Social with Web

From this …

Integrate Social with Web

… to this.

Facebook 201

Facebook Stats• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an

average of 13.8 times a day• 751 million users access Facebook from a mobile

device• Average number of connections between local

business pages and users is 2 billion• Average number of weekly local business page

views is 645 million• Average number of weekly comments on local

business pages is 13 million Source: IDC; expandedramblings.com

Manage Page Settings

Grow Your Fanbase

Find Helpful Resources

Admin Panel

Understanding Insights

Understanding Insights

Understanding Insights

Understanding Insights

Facebook Offers

• Affordable and great for brand awareness

• Spent $3.70 and drove over $200 in business

• 102 offers claimed/5 redeemed

• Redemption rate on this offer was low

• Ask your community to share!

Source: Doe’s Eat Place

Facebook Offers

Source: Doe’s Eat Place

Facebook Boosted Posts

Facebook Boosted Posts

Source: Visit Bloomington

Facebook Boosted Posts

Source: Visit Bloomington

Facebook Boosted Posts

Source: Visit Bloomington

Facebook Advertising

Facebook Advertising

Facebook Advertising

Facebook Advertising

Facebook Advertising

Content Is KingVisual Content Is Ruler of the World

• Videos shared 12x more than links and text posts combined

• Photos are liked 2x more than text updates

• Instagram is the 2nd most popular app (globally) behind Facebook

• Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined

Sources: HubSpot; Marketing Land

Visit Fargo-MoorheadVisual Content Integration

Source: Fargo-Moorhead CVB

Visit Fargo-MoorheadVisual Content - Pinterest

Source: Fargo-Moorhead CVB

Visit Fargo-MoorheadVisual Content - YouTube

Source: Fargo-Moorhead CVB

Visit Fargo-MoorheadVisual Content - Instagram

Source: Fargo-Moorhead CVB

Twitter 201

Twitter Stats

• 500 million users• 60% of active users use their mobile phone to

tweet• Average number of followers per Twitter user is

208• Twitter engagement rates for brands are 17%

higher on Saturdays and Sundays

Source: Linchpin SEO; expandedramblings.com

http://business.twitter.com

http://ads.twitter.com

Twitter Targeting

Promoted Tweets

Promotion Budget

Promoted Tweets

Promoted Accounts

Promotion Analytics

PromotedTweets

Dashboard

FollowerGrowthChart

Claiming Your Yelp Place

• Step 1: Search for your business– If your business is not listed, click Add a Business

• Step 2: Click “Work here? Unlock this business page”• Step 3: Create a business account using a neutral email

address• Step 4: Phone authentication process• Step 5: Fill out profile information• Great video tutorial in Yelp Support for Business Owners

Source: Fargo-Moorhead CVB

Respond to ReviewsShow Customers You Care

• 80% of Pinterest users are women• Users spend an average of 1 hour, 17 minutes on the site• Pinterest referrals spend 70% more $$ than referrals from

non-social channels• 43% of Pinterest users prefer to associate with a brand vs

only 24% on Facebook Source: http://socialfresh.com

Photo: droob on Flickr

You May Have Seen This

But Have You Seen This?

Drive sales to your website!

Pinterest for Business

See what’s been pinned from your website or blog!

http://pinterest.com/source/AddYourURL.Here

• More than 40 million photos are uploaded every day

• 90 million monthly active users

• 8500 likes per second

• 1000 comments per second

Source: Social Fresh

Photo: WindKoh on Flickr

Apply Instagram Filters

From this … … to this!

7 TIPS:Instagram for Business

1. Show Your Products

2. Introduce Your Employees

3. Feature Your Customers

4. Show What Your Products Can Do

5. Use #Hashtags

6. Show How It’s Made

7. Have Fun!

What Do You Want To Try?

Can I Help?

Call Me!

Photo: .Spartography on Flickr

Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://[email protected]

512.914.8873

Instagram.com/stpconsulting

Pinterest.com/sarahtpage