Social media marketing 101 wk 1 (jan2013)

Social Media Marketing 101

January 2013

©Mom's Choice Awards®. All Rights Reserved.

Course Instructor: Terry DohertyDirector of New Media

Social Media Marketing 101Instructor Terry Doherty

● What is __________?

● Who uses it?

● Why do they use it?

● Where are they?

● When should I be on?

● How can I benefit?

Four Sessions - Three Platforms




Social Media by the Numbers66% online Americans ACTIVELY using social media

75% Americans ages 18 to 29 use social media3 of every 4 Americans in

key marketing demographic!

95% American teens (12 to 17) active online - 80% of which use social media

# of people who say social media DOES NOT influence their buying decisions

2011 = 68% 2012 = 36%

Blogging


E-mail



Twitterverb: Tweet born: July 20061/2 billion user accounts

Available in 20 languages

TOP FIVE COUNTRIESUS @ 100 millionBrazil 33.3 millionJapan, 29.9 millionUK 23.8 million

● real-time information network● 175 million Tweets / day

2011 Analysis● nearly 60% are mobile users

2012 Analysis● 69 percent of users follow others based on

recommendations from friends● 64 percent of users access Twitter via Twitter.

com● 34 percent of marketers have generated leads

using Twitter



LOOKING OUTWARD ...● keep up to date with trends and key players in

your industry● monitor what your competitors are doing● networking with peers, fellow hobbyists, ● following hashtags and Twitter-based events

LOOKING INWARD ...● See what people are saying about your brand● Learn about reviews, misuse of product, etc.● Provide near-real-time customer service● Find out what customers want








"How often should I Tweet?"

"When should I Tweet?"



No Value staying connected

Perception | Value Clash

Too Many Updates

9% - responded to ad, not interested16% - other



"How often should I Tweet?"

"When should I Tweet?"



AFTERNOONMORNING

10am - 12n 8pm - 10pm

Peak SHARING:

12n - 12:pm

Consistent: 1pm - 6:pm

Want Clicks?

Don't post 9:am - 11:am







● real-time information network● 175 million Tweets / day

2011 Analysis● nearly 60% are mobile users

2012 Analysis● 69 percent of users follow others based on

recommendations from friends● 64 percent of users access Twitter via Twitter.

com● 34 percent of marketers have generated leads

using Twitter


N E W I D A S






Q U E S T I O N S

B E S T P R A C T I C E

N S W E R S

H A T

WO R K E DW H A T D I N' T

H I N K I N G A H E A D

Thank You



Social media marketing 101 wk 1 (jan2013)

Technology

twittermoms choice awards

moms choice awards

users access twitter

users follow

rights reserved

countries 64 percent

20 languages recommendations

friends top