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Social Media Management using Socialytics
Oct 17, 2014
Socialytics is HCL’s social media enabling platform, which helps organizations leverage and optimize their social media presence. Socialytics helps organization across their entire life cycle of social journey starting from the time they are trying to establish their presence on social media to monitoring and response for their social communities and finally to help them monetize their social presence.
The key modules of Socialytics are Social Media Monitoring and CRM, BI Reports and Social Campaigns. Some of the key differentiators of Socialytics are its ability to translate the social buzz in domain/customer specific taxonomy and the ability to generate detailed follower profiles.
Connect with us for detailed demo of Socialytics and discover why it should be your preferred choice for social media management.
The key modules of Socialytics are Social Media Monitoring and CRM, BI Reports and Social Campaigns. Some of the key differentiators of Socialytics are its ability to translate the social buzz in domain/customer specific taxonomy and the ability to generate detailed follower profiles.
Connect with us for detailed demo of Socialytics and discover why it should be your preferred choice for social media management.
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Transcript
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Social Media Monitoring
Customer ProfilingSocial Campaigns
BI Analytics Customer Care
Social Media Optimization
Socialytics : Power Your Social Journey
Socialytics Modules and Features
Profiling and Personalized Targeting
1. Identification of Top Influencers and their sentiments. Also category wise Influencers.
2. Detailed Follower Profiling. Based on their affinity and posts/comments3. Personalized targeting of Content, Products, Promotions, Sweepstakes
BI Reports
1. Traffic and Sentiments Trends2. Customer Feedback Reports (Using Semantic Analysis and Customer Specific
Taxonomy)3. Social Media Optimization Reports (Insights which help you grow) 4. Advanced Filters for detailed tracking
Social Media Monitoring and CRM
1. Monitor multiple channels across Social Media Networks. 2. Sentiment Analysis3. Outbound communication capability4. Work Flow and Email Integration5. Operations Management and Reporting Capability
Social Media Marketing
1. Develop and Execute Social Media Marketing Strategy2. SEO and Social Media optimization3. Improve your Fan Following on FB, Twitter, YouTube and other social channels.
1. Social Media Monitoring and CRM
Social Media Monitoring
• Monitor multiple channels across social networks.
• Monitor individual posts/ dashboard with drill down capability.
Advanced Search
• Advanced search to monitor using Name, Keywords, Date Ranges, Sentiments etc
Sentiment Analysis
• Sentiment and Semantic Analysis of content
Outbound Communication
• Outbound communication capability. Upload new content, Reply to individual posts, Delete Spam Posts across multiple social networks and accounts.
Work Flow and Email
• Work Flow and Email Integration. Assign posts to team members, forward posts to business owners via emails.
Operations Management
• Operation Management and Reporting. Track response status. Generate Response Status Reports, Turnaround Time Reports and Productivity Reports.
2. BI Reports
Customer Feedback Reports
1. Traffic and Sentiment Reports
2. Semantic Analysis Reports3. Reports based on Customer
Aligned Taxonomy (using Machine Learning)
Optimization Reports(Insights which help you grow)
1. Engagement Effectiveness Reports (along with competition)
2. In Depth Engagement Analysis Reports
Advanced Filters
1. Advanced Filters to generate Message / Keyword / Customer / Date Range Specific Reports
3. Profiling and Personalized Targeting
Top Influencers
1. Identification of top influencers
2. Identification of positive and negative influencers
3. Identification of Category wise Influencers
Detailed Follower Profile
1. Detailed Follower Profile based on his affinity and his posts.
Individual Targeting
1. Identify follower segments and send personalized communications
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Build Engage Monetize
Social Media Journey and Socialytics Features
Social Media OptimizationSocial Media Optimization Monitor, Respond and AnalyzeMonitor, Respond and Analyze Profiling and Individual TargetingProfiling and Individual Targeting
Social Engagement
Index
Competition Analysis
Social Media Monitoring
Sentiment Analysis
Semantic Analysis
Domain taxonomy
based classification
Analytics Dashboard
Top Influencers
Influencer Sentiment
Influencer Category
Individual Targeting
Workflow
Operational Dashboard
Outbound Communicat
ion
Work Status Indicator
Social CRM
Influencer Affinity
Profiling
No1 Choice For Social Media Management
Customer Profiling
Very Detailed Customer Profiling
Feedback Classification
Customer Aligned Taxonomy for Feedback Classification
Operations Management
Work Flow, Email Integration, Response Status, Turnaround and
Productivity Report
Semantic Analysis
Sentiments, Keywords, People and Places using Semantic
Analysis
Common Dashboard
Common Dashboard for all your accounts / competition
Differentiators
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