SOCIAL MEDIA MANAGEMENT Launch-LLC.com Facebook.com/LaunchLLC @kellyjknutson
Social media management granger business association launch llc
Jan 21, 2015
What sites are best for the brand
Engaging the community
Protecting your brand
Social media management to help businesses and people utilize social media to build personal and brand awareness. Presentation from May 9th Granger Business Association lunch at Juday Creek.
Engaging the community
Protecting your brand
Social media management to help businesses and people utilize social media to build personal and brand awareness. Presentation from May 9th Granger Business Association lunch at Juday Creek.
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SOCIAL MEDIA MANAGEMENT
Launch-LLC.com Facebook.com/LaunchLLC @kellyjknutson
FEEL FREE TO TWEET IT,
FACEBOOK IT,
SHARE IT!
Use hashtag #LaunchLLC for the presentation!
Social Media Management
What sites are best for the brand
Engaging the community
Protecting your brand
Topics
Facebook 900 millionTwitter 465 millionLinkedIn 100 millionPinterest 11.8 million
Let’s Talk Numbers…
Where Are Consumers Spending Time?
Where do you
spend time?
Demographics
40% Facebook 40% Twitter 60% LinkedIn 20% Pinterest 50% Foursquare
60% Facebook 60% Twitter 40% LinkedIn 80% Pinterest 50% Foursquare
Males Females
Q1: WHAT ARE SOME BENEFITS OF USING SOCIAL MEDIA?
#LaunchLLC
Visibility & SEO-Connect with potential customers & remain top of mind
Customer Retention-Gives customers the ability to stay updated on company news, product offerings
Customer Service-Allows for quick & easy communication
Why Social Media?
Like
Trust
TryBuy
RepeatCustomer
Cycle
BUILDS ONLINE IDENTITY
Every new piece of content we add supports, strengthens and showcases our online visibility, making our web presence stronger as we grow
bigger.
How do brands choose social media sites?
The “next best thing” business syndrome
Before jumping on board with the shiny new toy we need to ask these questions:
Are our customers here? Does our content work well with this
network? How will we use this network? How will we present our brand?
A MUST monitor & measure!
Brands Work Best With…
Facebook Twitter LinkedIn
Pinterest : Lifestyle brands,
Tourism, Retailers, Food brands, Magazines
Foursquare: Universities, Museums,
Libraries, Cities, Restaurants & Local Shops
Large networks work well for many, if not all…
“Niche” sites, most popular with…
Q2: WHY DO YOU USE SOCIAL MEDIA?
#LaunchLLC
Why Consumers Use Social Media
A way to share & communicate
Reading celebrity & politician updates
To connect w/ friends, family & brands
Interaction
Why Professionals Should Use Social Media
Build personal brand
Show expertise in your field
Build relationships w/clients & other business professionals
Networking online is no different than in person networking.
It’s about building
connections & relationships
Make your MARK! Social media = networking online
: A BrandingTool
Connect w/people or ask for intro to those in your field
Join/create groups & be active with posting articles & info
Answer & Ask Q’s Can gain expert status through
Q&A
REQUEST IRL’s Interactions
How Do Brands Engage Users?
Allow users to drive the conversation
Insider News
Photos Videos
WHAT POSTS GET THE MOST ENGAGEMENT?
Photos Babies & Animals
Relevant Q’s Pertaining to
events, polls, preferences
Breaking News “juicy gossip”
Posting links with no description
To much sales pitching, remember this is about building relationships.
BEST POSTS Lower engagement
Use LOCAL resources!
Facebook Allow related
businesses to post, added benefit- they create content for the brand
Ask to guest post on another business page
Twitter Use local hashtags
#Michiana, #DTSB
Pinterest Open up one board that is
related to the area- allow other businesses or public to post photos from around town
Use local people from the community to help build content,
Ask them for input Allow them to write for the
company, benefit- they will tell all their friends to visit the page to see their posts/photos
COMMUNITY
INVOLVEME
NT
MAINTAIN engagement!
Use other mediums to drive traffic, important to promote social media presences, don’t forget traditional media
Go Mocial! Cross promote social media using similar marketing channels
Text Launch to 21777 receive mobile
information!
Q3: WHAT MISTAKES DO BRANDS MAKE WITH SOCIAL
MEDIA ?
#LaunchLLC
Common Social Media Mistakes
Ignoring social media all together
Not following back To much me,me,me Not humanizing posts
Creating to many profiles
No crisis action plan
Crisis Action Plan
Inform those involved what is expected & how to handle situations
Include answers to these important questions:
•Who is responsible for reacting ?
•What action is to be taken?
•How do we respond? Publicly or reach out to the individual privately ?
•What time frame do we allow before taking action?
•If action needed from higher level employee, who makes the decision?
•Who is responsible after hours?
Focus here, user points out company is ignoring posts.
Company responds quickly after user posts about the incident and asks to get in contact with her directly.
www.launch-llc.com
Connect with Kelly
http://www.linkedin.com/in/kellyjknutson
http://www.facebook.com/LaunchLLC
http://twitter.com/kellyjknutson
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