Feb 23, 2016
Social MediaLunch & Learn e-Learning SeriesMarch 1, 2012
Heather TravisCommunications Officer (eCommunications)Faculty of Engineering
March 1, 2012
Agenda• Western Engineering gets social (overview)
• Why you should get socially involved (personally and professionally)
• The future of social media
Western Engineering gets social • Our world is more social than ever
• The speed at which information travels is exponential
• Information is no longer limited locally
• Anyone can spread their message (positive and negative)
Things to consider• Clearly define how/why you want to use social
media
• Establish your goals; set targets
• Figure out who is responsible for managing the accounts
• Do a week-long paper run to assess content
• Think long-term
Western Engineering Social Media Tools - Twitter
Western Engineering currently manages two Twitter accounts:
@WesternEng
@WEDisruptions
Twitterhttps://twitter.com/
Remember: You are limited to 140 characters - this includes punctuation and spaces.
You can post photos and videos.
Twitter will shorten links, but you can also use a free application like tinyurl.com or bitly.com (which allows you to track analysis on your links).
Twitter@WesternEng
Twitter@WEDisruptions
Why use Twitter?• As of Nov. 14:
374 Tweets; 503 Followers
• To date:646 Tweets; 635 Followers
• Six of Western’s 12 faculties are Tweeting. With exception of Ivey, @WesternEng has the highest number of followers (including students, alumni, industry partners and interested community members.
FlickrWestern Engineering Flickr Gallery
http://www.flickr.com/photos/westerneng/sets/
FlickrLet’s take a look…
Flickr• Flickr is free, but with limitations - able to
upload 2 videos and 300MB of photos each month.
• Always include a title and description
• You arrange photos into ‘sets’ or ‘collections’
• Include tags to increase search results
• Promote your Flickr set on your website, blog and Twitter account
Western Engineering’s Flickr• 74 sets in Western Engineering’s Flickr Gallery
• White Ribbon Campaign – 6 photos; 262 views
• 2012 Western Engineering Toboggan Team – 8 photos; 252 views
• A slideshow of photos is embedded on Western Engineering’s home page.
• Photos can be promoted on Twitter and weekly email.
Facebook• Western Engineering currently has four
Facebook pages targeted at prospective undergraduate students:
• Western Engineering Class of 2013
• Western Engineering Class of 2014
• Western Engineering Class of 2015
• Western Engineering Class of 2016
YouTubeWestern Engineering’s YouTube Playlist
http://www.youtube.com/playlist?list=PLB0714AECCADCF6EB&feature=plc
p
YouTube
YouTube
YouTube• 60 videos in Western Engineering’s Playlist
• Top viewed video – 14,581 viewsCamping Trailer – Second Year UWO Mechanical Engineering Project
• Experience Engineering video – 2,603 views
What do the numbers say?
BlogsWhat WE have to say
http://atwestern.typepad.com/westerneng/
Blogs
Blogs – What the stats say• Restarted the blog Dec. 21, 2011
• 767 Visits• 559 Unique visits• 1,117 Page views
• Visitors from Canada, Japan, U.S. China, India, Iran, Italy, Switzerland, Germany and United Kingdom
How does it all come together?
Other social media• Google+• Pinterest• LinkedIn• Foursquare
Get socially involved – but do it strategically!
Interested?Contact: Heather Travis,
Communications Officer (Engineering)
[email protected]. 82272
Follow us on Twitter @WesternEng