Social media listening – Stefano Besana

Social Media Listening

PARTIRE DALL’ASCOLTO ATTIVO PER LA COSTRUZIONE DI UNA SOCIAL MEDIA STRATEGY NEL DIGITAL WORLD

Le conversazioni del vostro brand sui social sono email per voi, con

in cc: il mondo intero

I server si monitorano, le persone si ascoltano

Gianluca Diegoli

Introducing the Social Customer

Introducing the Social Customer

Introducing the Social Customer

Respect that your customers and employees have power. Once you accept

this as true, you can begin to have a real, more equal relationship with them

- Charlene Li

Social Listening Funnel

Process proposal

Metriche e KPI

Dall’Ascolto all’Azione

Verso il Social Business

“An organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its

ecosystem (employees, customers, partners, suppliers) to maximize the co-created value”

- Emanuele Quintarelli

Stefano Besana Social Learning & Social Business Consultant

OpenKnowledge srl

www.sociallearning.it

in/stefanobesana

stefanobesana