Using Social Media Tools Eleonora Pantò Leuven, July 2012 Realising the impact of social (new) media course
Dec 02, 2014
Using Social Media Tools Eleonora Pantò
Leuven, July 2012 Realising the impact of social (new) media course
Summary of this presentation
• Digital presence in the changed landscape of information – 30 min
• Pratical Session - 1,15 hour• Social media governance – 30 min• Pratical Session - Q&A
Digital presence in the changed landscape of
information
CSP is a non profit research body about Information Technology
• New generation network
• Internet of things
• Networked media
• http://www.csp.it
An example of what CSP do with SM
Why we cannot ignore digital conversation…
“the people formerly known as the audience” Jay Rosen
2003 Blog
2004Collective
Blog
Seminario Partecipazione giovanile e nuovi media - Dicembre 2009
10
Katrina 2005
2005Wiki
#mumbai 2008
2008Twitter
2011 Arab spring
13http://visual.ly/users-social-media
http://vincos.it/world-map-of-social-networks/
• technology is an enabler
• everything is published, the filter is ex-post
• relevance to the quality rather than authority
• from a social responsibility to individual
responsibility
• global dimension
Remember
Create your own account on FB or Twitter
15 min
Enrich you profile
describe yourself 15 min
Find 5 friends & connects
describe yourself 15 min
Post a message on FB or twitterAbout your stay in Rome using #rome12
15 min
Discussion
21
The value of a good reputation
Other ideas for using SM
personal/corporate
Social media policies & governance
26
Cultural values
• Transparency• Collaboration• Assignment• Conversation is expected• Distrust of authorities and marketing• Trust in peers, people like us, including
foreign• Trust is easily acquired and lost just as
easily
Titolo diapositiva
http://www.thecoca-colacompany.com/socialmedia/
http://socialmediagovernance.com/policies.php?f=5
Policy guide
• Don’t think to be a different “persona” in different contexts
• Rember to take a clear division between your organization page and personal page
• Don’t engage in activity on the Internet with might bring your organization into disrepute
• Take time in answering and remember that … you’re on Internet
Titolo diapositiva
31
Eleonora PantòDigital Contents and Media Manager
mail: [email protected]. +39 011 48151111
CSP innovazione nelle ICT s.c. a r.l.
Headquarters: Via Nizza n. 150 – 10126 Torino – Italy(ingresso da Via Alassio, 11/c)
Tel +39 011 4815111Fax +39 011 4815001E-mail: [email protected]
www.csp.it