Social Media & its Impact
Social Media & its Impact
What is Social Media
Online technology and practice – niche sites and communities on the Internet
Share content, opinions, insights, experiences, perspectives, and media
Editable, Popular A conversation Fast and Historical It’s all about YOU Gold Rush of the 21st Century
Social Media – Big Players
Social Media - Timeline
Some Statistics
25% searches on top 20 brands - user-generated content
78% users trust peer recommendations
Facebook can now be called a country
There are 5,508 social media sites on the Internet
Average time spent on website – 30 min
Effects of Social Media in Business
Change in Brand Interaction
% of Companies Who Use Social Media Websites For Business Information
Negativity –Media Manipulations
Suppression by omissionAttack and destroy (the target)Labeling as discriminationFace-value transmissionFalse balancingFramingImage manipulationPublish first recant afterwards
Media and Children
“ We are living in an advertising-saturated,media intenseenvironment. I thinkit’s fair to say thatwe are conductinga big experiment onour kids except thatparents have notgiven their consent.”Senator Hillary Rodham Clinton
Effects of Media on Children
Type of Media Positive Negative
TelevisionWatching a carefully
constructed educational TV show
children create an image of what they think their bodies should look
like from what is on television
Music
Introduces all different kinds of cultures, help cope with daily
stresses
Advocate and glamorize the abuse of drugs or alcohol , dwell on the occult with Satanism and human
sacrifice , display graphic violence
Video
Video game playing introduces children to computer
technology, provide occasions for parent and child to play
together
Over-dependence on video games could foster social isolation, as they are often played alone, Women are
often portrayed as weaker characters that are helpless or
sexually provocative, Many games only offer an arena of weapons,
killings, kicking, stabbing and shooting
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