SOCIAL MEDIA: IT A IN ’ T G OING AWAY C OUNCIL OF A CADEMIC P ROGRAMS IN C OMMUNICATION S CIENCES & D ISORDERS P HOENIX 2013 Ebe Randeree @eranderee

SOCIAL MEDIA:IT AIN’T GOING AWAY

COUNCIL OF ACADEMIC PROGRAMS IN COMMUNICATION SCIENCES & DISORDERSPHOENIX 2013

Ebe Randeree

@eranderee

www.linkedin.com/in/randeree/

DISCLAIMER

Tom Jelen has a financial relationship with the American Speech-Language-Hearing Association, which pays his salary. He has no nonfinancial relationships to disclose.

Ebe Randeree has no financial or nonfinancial relationships to disclose.

AGENDA

• Trends• Social Media• Technology

• Social Media in Higher Ed• Data • Concerns

• Key Points• Strategic Thinking about SM

• Who is your audience• How does SM fit in

SOCIAL MEDIA

Trends

SOCIAL MEDIA

SOCIAL MEDIA TRENDS (PRE 2013)

• More access• More connected devices • Rise of Facebook and Twitter• “Sell people on SM”• SM seen as a part of broadcast by

companies (another channel)• Increased public engaged through

Pinterest and Tumblr

SOCIAL MEDIA TRENDS (PRE 2013)

• Instagram rises• LinkedIn gets serious• Images and videos proliferate• Supported by better mobile devices,

wider access, more bundles• How do you keep up?

Social Media Trends (current)

Social Media Trends (current)

7 Marketing Predictions and Trends for 2013

by Audrey Howes

Thoughts

Mobile will surpass desktop think $$$$

Personalization will become even more important

apps for YOU!

Visualization will reign supreme think infographs/instagram/pinterest

Local marketing will be the new, old thing

think what’s around me (checkins)

Flexibility to 'pull' will be necessary No more PUSH – offer you incentive to play/buy/join

Consumers will expect integration It should all work together seamlessly

Authenticity will breed or break trust more than ever before

Who do you trust – they will use your friends

Social Media Trends (current)

Social Media Trends (current)

Social Media Trends (current)

Social Media Trends (current)

Social Media Trends (current)

Social Media Trends (current)

• More images and videos

• Twitter – VINE + custom (#music)

• YouTube – rich content• Facebook – Instagram• Google - Snapseed

• Seeking Social engagement!• Combining SM with Physical• Big Data -> Smart Data• Use of Social influencers• Personal Learning Networks

Social Media Trends (2014 ->)

Tech Trends (2014 ->)Disruptive Technology Description Example

Proximity Based CommunicationsDevices that capture and analyze a set of sensors, providing intelligence based on context of people, place, and time in a detailed manner

Mobile devices that use Indoor Positioning Systems IPS, NFC, RFID, mobile/social data, and Wifi networks can identify a consumer as they move through a showroom floor, down to the inch.

3D PrintingTechnology that empowers manufacturing of 3D objects and production anywhere.

MakerBot, 3D systems, Affinia, Formlabs, Stratasys, and nowreplicator technology quickly scans, and copies a 3D item.

Collaborative ConsumptionWeb and mobile apps that enable users to share, rent, borrow, and gift products and services with low friction transactions.

AirBnb, Lyft, Uber, see my list of 200, and brand examples.

Gesture Based InterfacesTechnology that senses movement, and causes digital systems to respond.  Computer interfaces and sensors will emerge causing  keyboards and mice to fade away.

Leap, Kinnect and other technologies give path to a minority report experience.  Eye tracking software such as Tobbi and retina tracking software even in store emerge.

Augmented RealityA layer of information is placed on top of our reality plan, using digital glasses, empowering users to access  and transmit real time digital information.

Google Glass (we’re on beta test list) will emerge and empower consumers to access Google interfaces as they traverse world.

Virtual RealityUnlike Augmented Reality, this is an immersive experience across many senses that digital replicates sight, sound, feel.

Oculus Rift, Stanfords VR Lab (I’ve visited) provide immersive headsets that simulate a world

Quantified SelfAlso called wearable computing, these body reading sensors harvest, analyze, and provide insight to how our bodies are working.

Body API, Nike Fuel Band, Nike+, Fitbit Garmin, Runkeeper, most mobile devices track our movements.

Quantified World, Internet of Things

Technologies that capture data from around the world, cities, and nature to analyze and predict future patterns.

Open data economy, data in mobile networks and mobile devices, telematics in cars, Nest thermostat, and thousands of other sensors are actively collecting data and altering our world. hat tip Michael Fraietta for IOT reference.

Digital Screen ExperiencesThere are evolutions happening to digital screens, from flexible screens that can morph to anything, to digital output devices everywhere, and 3D technology.

4k resolution (higher res than HDTV), 3D TVs, flexible OLED screens

Power EverywhereWireless power, solar power, and efficient power sources enable transportation, devices, enable more computing, sensing, and information spread.

Powermat, Powertrekk, eCoupled provide wireless power

Drones and Automated Robots

Technology is empowering for humans to man aerial drones to also create self-driving cars, warehouse robots, and more. The impacts to business, technology, government, privacy, and warfare are just starting to surface.

ARDrone (I owned version 1), Google’s self driving car, and Amazon’s robot warehouse are just the start of the automated planet. Submission provided by Annalie Killian

Jeremiah Owyang

SOCIAL MEDIA

In Higher Ed

What Do We Know

• Push for more usage• Constraints (budget, time, skill)• How big is your social media

footprint?• We’re still learning• ROI is still hard (oreos, lightbulbs)• SO how do we find leaders?• How do we compare departments

and schools? Or do we?

Top 10 Most Influential Colleges (Klout) 9/2011

What Do We Have

Top 100 Social Media Colleges (Student Advisor) 2011

What Do We Have

Top

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What Do We Have

• What you control

• What you pay for

• What you build

Website

Email lists, CMS

Advertising

Alumni loyalty

Activities

Social Media in Higher Ed

• What you control

• What you pay for

• What you build

Website

Email lists, CMS

Advertising

Alumni loyalty

Activities

SM ChannelsApps

Ads on SM

Social InfluencersCommunities

Student LoyaltyPotential Student Interest

Social Media in Higher Ed

Analytics

What Concerns Are There

• Who can post? Who manages this? Who owns?

• Link to strategic message?• Posting vs. engagement• Who is your audience?• How do we enhance teaching?• How do we increase visibility?

• School• Student• Academic• Research

• How do we link to the intellectual communities we exist in?

What Concerns Are ThereFaceboo

kPage

Facebook

GroupYouTube

Web Page

Time

Risk

Twitter LinkedinGroup

RSS Feed

Email

Facebook

Page

Facebook

Group

YouTube

Web Page

Twitter

LinkedinGroup

RSS Feed

Email

Flickr

Flickr

What Concerns Are There

• Legal (HIPAA, FERPA)• Ethical (?)• Social Media Policy/Guidelines

SOCIAL MEDIA

Key Points

Focus Areas in SM

Content Curation

Content Development

Community Management

Engagement

Integrated Approach

Admin

Faculty

Staff

Students

Social Media

Email

Website

?

Goals?Resources?Team?24/7?Engagement?Trust?Legal?Metrics?Reporting?Analysis?

Integrated Approach

Admin

Faculty

Staff

Students

Social Media

Email

Website

Goals?Resources?Team?24/7?Engagement?Trust?Legal?Metrics?Reporting?Analysis?

SOCIAL MEDIA

Strategic Thinking

Who Is Your Audience

Who Is Your Audience

School Facebook Twitter Youtube ItunesLikes Tweets Followers Videos Views Videos

University of Iowa Page 172University of Wisconsin- MadisonUniversity of WashingtonVanderbilt University Page 99315 7488 5819 276 286304Northwestern University Page 59778Purdue University Page 1

Page 599University of Arizona Page 799 36 16 13 1309 5University of Kansas Page 103University of PittsburghUniversity of Iowa Page 2161

Who Is Your Audience

Platform Audience

Linkedin Alumni

Facebook New + Current students

Twitter All

Youtube New students

Pinterest Alumni + Current

Instagram Current

Website New students

What Are People Saying

• Tweetdeck, Hootsuite, RebelMouse• Twitstats, Social Mention

What Can An SLP Do

• Promote your business (like other business) – use SM to engage customers

• Inform clients, parents• Share in a learning network• Link to other SLP’s in professional groups • Linkedin

• 2008: ASHA (13,854)• 2008: SLPS of America (7,215) ***• 2008: SLPS (6,413) **• 2009: Speech, Language & Hearing 3,537 **• 2009: Pediatric & School based (7,044) ***• 2009: iPads for SLP (5,482) * • 2010: Geek SLPs (4,661) *

• * indicates activity level

How Colleges Use …http://pinterest.com/pin/279926933060963574/

How Colleges Use …http://pinterest.com/pin/279926933060358445/

http://pinterest.com/pin/279926933058823445/

How Colleges Use …

http://pinterest.com/pin/279926933058823445/

How Colleges Use …

How Colleges Use …

Final Thoughts

• How did you get your news?• University Alerts• FB Class of …• #fsu2013• Accepted students in…

SOCIAL MEDIA

Questions