Social media is my business module 4

Social Media Is My Business

Module 4: Choosing Your Media

Special thanks to www.freedigitalphotos.net and Salvatore Vuono for the Image. Check out Mr. Vuono's Work at http://bit.ly/96Dwpb

Today’s Agenda

1. Lightning Review of Last Class2. Choosing your media3. Developing a solid Facebook

presence Personal Settings – Privacy 101 Setting up a Facebook Fan Page Exploring Content from a Facebook

Fan Page

Next Week

1. LinkedIn2. Twitter3. YouTube4. Others5. Integrating / Triangulating

Module 1: The 10 Rules of Social Media Marketing Strategy

Don’t focus on the tools. Instead focus on how the tools encourage certain interactions.

Listen. Seek first to understand…..then to be understood.

Social Media Marketing is a commitment, not a campaign.

No channel is an island. Social Media is a team

sport.

Be human. Part of being human is making mistakez.

If you wouldn’t want your grandmother, your spouse or your boss to read it, don’t post it.

If you do it, measure it.

Give. Attitude is everything.

Module 2: Social Media Overview

The Presidential Campaign Janis Krums United Breaks Guitars BlendTec Dell The Story of Roseto

iPad – Will it blend?

http://www.youtube.com/watch?v=lAl28d6tbko

Module 3: Homework

Establish a Facebook, LinkedIn and Twitter Account

Follow Palm Beach State College Twitter Feedhttp://twitter.com/PBStateCollege

Join “Social Media is My Business” Group on LinkedIn

Become a fan of “Social Media is My Business” Group on LinkedIn

Module 4: Choosing Your Media

Which social media channel is best for my business or for my personal objectives?

Ask Yourself This Question:

What interaction are you trying to encourage?______________________________

What interaction are you trying to encourage and why?

Communicate with my customersTo informTo be informedEngage in conversations that

lead to business intimacy

What interaction are you trying to encourage and why?

Brand or company exposure Show savvy Stand out from the masses Mindshare Strengthen / build your reputation Get your brand “covered”

What interaction are you trying to encourage and why?

Drive traffic to my website

Sell products and services Find new clients and employees Generate leads Build a mailing list Diversify Cross sell / Up sell

What interaction are you trying to encourage and why?

Ranking High In Search Engines AAA The higher the Google ranking… If a tree falls in the woods, does it make

a sound?

Which is most important to you?

Rank each of the following from 1 to 5. (1 being the least important, 5 being most important) Communicating with customers Brand Exposure Traffic to your website Ranking high in search engines OTHER ____________

If you want to maximize:

Customer Communication

Brand Exposure

Traffic to Site

Search Engine Optimization

Facebook

Facebook by the numbers Privacy Settings – LAB SESSION Group page? Fan Page? Neither? Finding content for Fan Page

Best Practices Google Alerts Surveys Photos

Spending Money on Facebook Setting up a Facebook Fan Page – LAB

SESSION

Facebook – Top 10 Privacy Settings1. Friend Lists2. Remove Yourself From Facebook Search Results3. Remove Yourself From Google4. Avoid the Infamous Photo/Video Tag Mistake5. Protect Your Albums6. Prevent Stories From Showing Up in Your Friends’

News Feeds7. Protect Against Published Application Stories8. Make Your Contact Information Private9. Avoid Embarrassing Wall Posts10. Keep Your Friendships Private

Source: http://www.allfacebook.com/2009/02/facebook-privacy/

Facebook – Privacy Settings

LAB SESSION

Facebook By The Numbers

More than 400 million active users 50% of our active users log on to

Facebook in any given day More than 35 million users update

their status each day More than 60 million status updates

posted each day More than 3 billion photos uploaded

to the site each month

Facebook By The Numbers

More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week

More than 3 million active Pages on Facebook

More than 1.5 million local businesses have active Pages on Facebook

More than 20 million people become fans of Pages each day

Pages have created more than 5.3 billion fans

Facebook By The Numbers - Usage

Average user has 130 friends on the site Average user sends 8 friend requests per

month Average user spends more than 55

minutes per day on Facebook Average user clicks the Like button on 9

pieces of content each month Average user writes 25 comments on

Facebook content each month Average user becomes a fan of 4 Pages

each month

Facebook By The Numbers - Mobile

There are more than 100 million active users currently accessing Facebook through their mobile devices.

People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.

There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

Facebook By The Numbers

AdWeek – Value of “Fan” on Social Media?

$3.60

http://bit.ly/c3rWnb

Group Page? Fan Page?

Great for engaging people who like your brand

Great to share and have opinions shared

Ad-Platform – Best in class

Groups vs. Pages

Finding content for your Fan Page

Best Practices Crexent Running Ninja Duffy’s Palm Beach State College

Daily Content To Your Desktop

Best Practice / Time Saver / Automated Google Alerts

www.google.com/alerts What search terms are your customers

searching when they use Google? “virtual office” “running clothes” “insurance issues and trends” “roof repair” “social media for business”

Potential Post For Crexent

Los Angeles Times, 4/1/2010 - Virtual offices are in real demand

Using shared work spaces -- meeting and conference areas, reception desks and copy rooms -- only when

needed is a less-costly alternative to multiyear leases in these tough economic times.

http://articles.latimes.com/2010/apr/01/business/la-fi-virtual-office1-2010apr01

http://bit.ly/cMwioH

Setting Up A Facebook Fan Page

LAB SESSION

HOMEWORK

If you are going to set up a Facebook Fan Page – Post at least 3X, build a stable of three posts.

Check out www.hootsuite.com