Social Media is...
Social Media is
Jan 15, 2015
new presentation I gave to Alaska chapter of Association of Professional Fundraisers
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Transcript
Social Media is...
OVERLOAD
Can Social Media help with...
Taking Action?Volunteering?
Donating?
Social Media is intimate...
Conversation
Social Media is about relationships.
Sharing NewsRecruiting Friends
Social Media is...
Person-to-Person Fundraising
Top 5 Social Networks (Jan 09)monthly visits:
1. Facebook 1,191,373,3392. MySpace 810,153,5353. Twitter 54,218,7314. Flixter 53,389,9745. LinkedIn 42,744,438
Jan 2009, compete.com
Facebook reported 26,481,000U.S. members in January 2009.
The fastest growing segment on Facebook...
Women over 55
Jan 2009, iStrategyLabs.com
Facebook users are 45% male,55% female.
Jan 2009, iStrategyLabs.com
47% of Facebookers are 18-3414% are 35-499% are 50+
29% are teensJan 2009, iStrategyLabs.com
75% of Facebookers are Cauc.13% Afr. Am.6% Asian5% Hispanic1% Other
Jan 2009, iStrategyLabs.com
Twitterers are 47% male,53% female.
Mar 2009, quantcast
47% of Twitterers are 18-3431% are 35-4921% are 50+
1% are teensMar 2009, quantcast
82% of Twitterers are Cauc.7% Afr. Am.4% Asian5% Hispanic2% OtherMar 2009, quantcast
MySpace users are 42% male,58% female.
Mar 2009, quantcast
45% of MySpacers are 18-3415% are 35-498% are 50+
28% are teensMar 2009, quantcast
69% of MySpacers are Cauc.12% Afr. Am.4% Asian14% Hispanic2% OtherMar 2009, quantcast
Facebook - $60-$100K (61%)MySpace - $60-$100K (27%)Twitter - $30-$60K (27%)
Mar 2009, quantcast
Common Nonprofit Tools...
Direct Mail List
Phone List
Email List
The future is now...
Social Media Friends, Fans, Followers
Mobile List
Avatar List
Social Media is...
ConnectionCommunityCreation
The Old WayStaff-driven
The New WayPeople-driven
The Tools
The Old Waypress releases
The New WaySocial Media
Releases
SM Releases are multimedia
SM Releases are sharable
The Old Waytelephone trees
The New WaySocial Networks
The Old Waydirect mail
The New WayBlogs and...
...RSS Feeds
The Old Wayprint ads
The New WayFacebook Social Ads
Facebook Social Ads
Facebook Social Ads
Facebook Social Ads
The Old Wayword of mouth
The New WayMicroblogs
But is Social Media good for...
$$$
The Old Wayhouse parties
The New WayFacebook Causes
Twestivals
202 cities around the world$250,000 USD raised forcharity: water
Tweetsgiving $10,000 USD raised in 48 hours
Second Life Fundraising
American Cancer SocietyRelay for Life in Second LifeRaised: L$43,408,587 in Linden™Over $180,000 USD
The Daniela Project
Goal: $5000Raised: $16,880.60 USD
Social Media is...
HERE
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