Social Media Integration

SOCIAL MEDIA

INTEGRATION

JONI AND FRIENDS 2013

AREA MINISTRY WEBPAGES

Each Area Ministry

has a set of pages on

the Joni and Friends

website.

PAGE COMPONENTS

PHOTO SLIDES/VIDEO

Each Area Ministry can

feature up to 4 photo slides.

• Can promote upcoming events.

• Can link to other pages on

our website.

Each Area Ministry can

feature a video.

• Video must be approved by

our Visual Media Dept.

• Video replaces rotating

photo slides.

RECENT PHOTOS

Each Area Ministry can

have multiple photo

galleries on their page.

• Thumbnails auto-populate

to show what has been

recently added.

• “View More Photos” takes

visitors to a page that displays

all photo galleries.

• Each gallery can represent an

event or topic.

PAGE COMPONENTS

UPCOMING

• List all JAF

events

• Online

registration

EVENTS

DOWNLOADABLE

• Any document

DOCUMENTS

PAGE COMPONENTS

FACEBOOKJONI EARECKSON TADA FACEBOOK PAGE

• Joni’s personal blog posts: heath

updates, speaking engagements, friends

and personal stories.

• Radio programs and encouragement.

• Some products and appeals.

Connecting and Getting People Involved

• Blog posts: events and

outreaches, inspiring stories, Joni and

Friends news, disability

resources, infographics.

• Radio programs, products, and appeals.

JONI AND FRIENDS MINISTRY FACEBOOK PAGE

FACEBOOK FOR AREA MINISTRIES

EXAMPLE OF AN AREA MINISTRY FACEBOOK PAGE

• Each Area Ministry has the

opportunity to create a Facebook

page.

• Must follow Joni and Friends

guidelines and use approved

profile photos.

• Social media policy is available on

the intranet.

• We want to help you utilize your

page to engage your community

and donors.

FACEBOOK BEST PRACTICES

BE CONCISE AND CONSISTENT

• Keep it short! Posts with less than 250 characters see 60% more engagement.

• Consistently post 2-5 times per week (not all in one day).

• Check Facebook Insights to learn about your audience and see which posts are reaching and engaging them.

• Conveniently schedule posts in advance to go live when your audience is most engaged.

FACEBOOK BEST PRACTICES

TYPES OF POSTS

• Keep posts relevant to your

audience.

• Use photos - posts with photos are

180% more engaging.

• Include website URL in posts.

• Share videos from the Joni and

Friends YouTube page.

• Encourage participation – ask

readers to share your post, ask a

question, etc.

• Respond to posts on your page.

FACEBOOK STRATEGIES

FACECOOK FEATURES

Edit Tool

• “Pin” a post to the top of your Timeline Stays for one week - Ex: Upcoming Event

• Change date.

• Reposition photo so that best part is visible.

Star Tool

• Highlight a post, making it double-width. Multiple posts can be starred at once.

• Good to use for important posts, videos, large photos, and events.

FACEBOOK STRATEGIES

CAMPAIGNS

• Use your Facebook page to

promote an upcoming event or

appeal.

• Ex: Used JAF Facebook for a

fundraising campaign: Donate

$63 to Celebrate Joni’s 63rd

Birthday!

• You may utilize your cover photo

to promote an upcoming event.

• Submit a request to the

Social Media Coordinator.

CHANGING TIMELINE PHOTO TO PROMOTE EVENT

FACEBOOK STRATEGIES

COORDNATING FACEBOOK EFFORTS WITH OTHER

SOCIAL MEDIA PLATFORMS

Looking for ways to promote your campaign?

You may request a blog post, promotion on the Joni and Friends

Facebook page, Twitter, or Pinterest for your campaign.

Blog and Social Media Request forms are available on the Intranet.

SOCIAL MEDIA INTEGRATION

QUESTIONS?

Becky Sehenuk

Webmaster

[email protected]

Amy Hurtado

Social Media Coordinator

[email protected]