Social Media: Instagram
Social Media: Instagram
STEP 1 - LEARN• Students will study how experts use text
and photos to draw responses in social media.
• For each post, discuss: 1. Who does it appeal to? 2. Why? 3. What tools invite the viewer to participate?
Book-Lover’s Online Accessory Store
CREATE PERSONALITY
Happy Places CampaignCoca Cola Co.
Gives an example
of what a sample
response might look
like
Makes the question large, simple, appealing.
Makes it obvious that people can upload their answers in photo form.
ASK FOR PHOTOS
Starbucks Corp.
MAKE FOLLOWERS FAMOUS
HAVE A CONTEST• Yearbook Avenue has social media ideas, including the
following, each of which comes with tips and ideas for each social media platform:
• Photo Caption Contest • Selfie Photo Contest• Trivia Questions
• Find them in Yearbook Avenue>Digital Classroom>Sell It> Social Media Marketing.
REQUEST QUOTES/PHOTOS• YearbookAvenue has lots of season-specific images for
posting.• Find them in YearbookAvenue>Digital Classroom>Sell It>
Social Media Marketing.
USING INSTAGRAM IN YOUR BOOK
Glenbrook South High School [IL]
Dos Pueblos High School [CA]
USING INSTAGRAM IN YOUR BOOK
USING INSTAGRAM IN YOUR BOOK
North Hall High School [GA]
STEP 2 – PRACTICE
• Design a post that represents the types of photos you want from the student body.
• Your post should include:– Examples of the types of photos you are looking for– Clear specifications of how to submit photos – Clear explanation of what the photos will be used for.
EXAMPLE
Grand Blanc High School [MI]
STEP 3 - USE• Post to Instagram to involve the student
community.• Showcase the best entries.• Use the photos in the yearbook.