Social Media Infographics : keys and facts

social mediaKEYS AND FACTS

“Social media are media for social interaction, using highly accessible and scalable publishing techniques.”

(Wikipedia)

A lot of infographics & compilations are available on the web. The purpose of this presentation is to understand the social web before making a strategy.

I - Evolution & State of Internet & MobileII - Targeting People III - Social Media Strategy IV - Social Media Landscape

STATE OF SMARTPHONE

INTERNET ACTIVITIES

DEMOGRAPHY

PEOPLE

STRATEGY ?

ENGAGE

“Engagement marketing, sometimes called "experiential marketing," "event marketing", "live marketing" or

"participation marketing," is a marketing strategy that directly engages consumers and invites and encourages

consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of

messages, engagement marketers believe that consumers should be actively involved in the production and co-creation

of marketing programs.”(Wikipedia)

“Flickr is an image hosting and video hosting website, web services suite, and online community created by Ludicorp and later acquired by Yahoo!.”

(Wikipedia)

“A folksonomy is a system of classification derived from the practice and method of collaboratively creating and

managing tags to annotate and categorize content” ( wikipedia)

“YouTube is a video-sharing website on which users can upload, share, and view videos.” (Wikipedia)

“Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users' messages called tweets.

Tweets are text-based posts of up to 140 characters displayed on the user's profile page”(Wikipedia)

“Facebook is a social networking website launched in February 2004 that is operated and privately owned by Facebook, Inc.,with more than 500 million active users in July

2010, which is about one person for every fourteen in the world.”(Wikipedia)

“LinkedIn (pronounced /ˌlɪŋkt.ˈɪn/) is a business-oriented social networking site. Founded in December 2002 and launched in May 2003,[2] it is mainly

used for professional networking.”(Wikipedia)

BLOGS

“RSS (most commonly expanded as Really Simple Syndication) is a family of web feed formats used to publish frequently updated

works—such as blog entries, news headlines, audio, and video—in a standardized format”

(Wikipedia)

CONNECT

ABOUT R.O.I(return on investissment)

“The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.”

(Jason Falls, Social Media Explorer)

ABOUT KPI“A Performance Indicator or Key Performance Indicator (KPI) is an industry jargon term for a type of

Measure of Performance.[1] KPIs are commonly used by an

organization to evaluate its success or the success of a particular activity

in which it is engaged.”(source : wikipedia)

McKinsey approach

Forrester approach

Sources :

mashable.com/blog.socialcast.com/flowtown.com/blog/cmo.commediassociaux.com/blog.hubspot.com/datadial.netfocus.comelliance.compingdom.comGerardo Obieta