A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org ), Carnegie Mellon University, H. John Heinz III College Josh Futrell, Director of Projects and Support Center for Arts Management and Technology Carnegie Mellon University November 12, 2009 Social Media: In Theory and In the Field
Session presented at the Mississippi Arts Conference on November 12, 2009 by Josh Futrell, Director of Projects and Support of the Center for Arts Management and Technology at Carnegie Mellon University.
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A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org), Carnegie Mellon University, H. John Heinz III College
Josh Futrell, Director of Projects and SupportCenter for Arts Management and Technology
Carnegie Mellon University
November 12, 2009
Social Media:In Theory and In the Field
A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org), Carnegie Mellon University, H. John Heinz III College
Who are you? Who Who? Who Who?
Tweeter
Arts
Advocate
Strategic Marketer
A nerd with an abiding passion for the arts who pays attention.
•Recovering actor
•Accidental techie
•Sometimes blogger
•Listen-focused tweeter
•Social media user
A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org), Carnegie Mellon University, H. John Heinz III College
What We’ll Be Talkin’ Bout, Willis
ToolsRSSBloggingYouTubeFacebookTwitterCustom Social Networks
OverviewBest Practices
Snapshots
SharingListening
Agenda
A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org), Carnegie Mellon University, H. John Heinz III College
I’ll Close My Eyes and Count to 10
Not really, but….
If you would like to leave now, I won’t hold it against you.
Photo from Flickr, Creative Commons by kloppster
A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org), Carnegie Mellon University, H. John Heinz III College
If You Haz Question…
ASK IT
A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org), Carnegie Mellon University, H. John Heinz III College
“Social Media” Covers a Heck of a Lot
A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org), Carnegie Mellon University, H. John Heinz III College
The Social Media Food Pyramid
A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org), Carnegie Mellon University, H. John Heinz III College
A Social Media Strategy Framework
A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org), Carnegie Mellon University, H. John Heinz III College
A Social Media Strategy Framework
A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org), Carnegie Mellon University, H. John Heinz III College
To Create RSS Feeds
RSS (Really Simple Syndication) is a format for delivering regularly changing web content.
It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually.
A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org), Carnegie Mellon University, H. John Heinz III College
Page Insights: Learn More About Your Fans
A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org), Carnegie Mellon University, H. John Heinz III College
Snapshot
Greater Pittsburgh Arts Council
http://www.facebook.com/greater
A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org), Carnegie Mellon University, H. John Heinz III College
A Few Words about Facebook Causes
A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org), Carnegie Mellon University, H. John Heinz III College
You can 1) target your ads by various criteria. 2) pay for impressions or pay for clicks.
And, A Few Words about Facebook Ads
A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org), Carnegie Mellon University, H. John Heinz III College
Twitter: Who Gives a Tweet?
http://tweeternet.com
Twitter is a social networking and microblogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."
A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org), Carnegie Mellon University, H. John Heinz III College
Twitter: Who Gives a Tweet?
http://tweeternet.com
Twitter is a social networking and microblogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."
What areyou doing?
What are you thinking?
Interested in?Passionate about?
A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org), Carnegie Mellon University, H. John Heinz III College
•70% - Sharing others voices, opinions, articles, ideas, and tools
•20% - Responding, connecting, collaboration, and co-creating with like-minded Twitter colleagues
A service of the Center for Arts Management and Technology (http://CAMT.Artsnet.org), Carnegie Mellon University, H. John Heinz III College
• One individual or split duties among individuals?
• Team approach – multiple people sharing duties?
• Executive staff?
• Marketing staff?
• Younger staff or interns?
• Artists?
• Volunteers?
Earlier in 2009, the American Red Cross released a Social Media Strategy Handbook for its employees containing a number of sound policies that may be adopted by arts organizations.