Social Media in the Nordics KEVIN GIBBONS BLUEGLASS.CO.UK @KEVGIBBO
Oct 17, 2014
Social Media in the Nordics
KEVIN GIBBONSBLUEGLASS.CO.UK
@KEVGIBBO
BlueGlass.co.uk@BlueGlass @KevGibbo
• BlueGlass EMEA, Zürich, Switzerland
BlueGlass UK,London, England
• .
@KevGibbo
1st Social media tip: don’t rush in
http://mashable.com/2012/06/12/sweden-twitter/
@KevGibbo
Think about what you want to achieve
@KevGibbo
Stop thinking about your social media marketing strategy…
@KevGibbo
It’s a channel within your wider integrated marketing strategy
@KevGibbo
Start thinking about Consumer-led marketing
@KevGibbo
What resonates with your audience?
@KevGibbo
Focus on human engagement
@KevGibbo
What type of content works best?
@KevGibbo
What do your customers want to hear?
Johan Erikkson, PR and Social Media Manager RSA
“Swedes tend to ask more questions to companies on social media”
http://www.insuranceinsight.com/insurance-insight/feature/2129739/social-media-nordic-challenge
@KevGibbo
Find what’s topical?
@KevGibbo
What insightful data can you share?
Translated & promoted infographic across 12 countries:Generated high quality links & social shares from authority publications
@KevGibbo
What other brands do they like?
http://www.socialbakers.com/facebook-statistics/sweden
@KevGibbo
What interests do they have?
http://www.socialbakers.com/facebook-statistics/sweden
@KevGibbo
What sports/teams they support?
http://www.socialbakers.com/facebook-statistics/sweden
@KevGibbo
Which celebs do they follow?
http://www.socialbakers.com/facebook-statistics/sweden
Build a content strategy around it!
http://www.copyblogger.com/content-marketing/
@KevGibbo
If content works on one social channel
@KevGibbo
It probably does across others too
@KevGibbo
Build your audience across social channels
@KevGibbo
Create content they love to share
@KevGibbo
Create content they love to share
Leverage other audiences to help grow your own
We’re on the same team!
@KevGibbo
Key Takeaways
1. Don’t treat social media in a silo2. Think about consumers & audience first3. Find what resonates & do more of it4. Build & grow your own social audience
KEVIN GIBBONS [email protected] @KEVGIBBOBLUEGLASS.CO.UK