SOCIAL MEDIA & Policy Matuvu.nu Tuesday 5 October 2010
Social Media in the Army
Oct 19, 2014
A presentation for the Belgian Army on Social Media and strategies
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SOCIAL MEDIA & Policy
Matuvu.nu
Tuesday 5 October 2010
I’m InE
33, classic, pop, chocoladebread,
culture, photographer, last
minute, Gent, no fixed line, mobile
number in Belgium + Tel Aviv, 3G, wordwide
wifi, online via Skype, Facebook,
Twitter, GoWalla,
[email protected], kask, friends in Gent, Brussel, Tel Aviv, Brazil. works on the road, clients in Belgium,
webdesigner, matuvu.nu,
monuments.nu, nomadz.nu
Tuesday 5 October 2010
★ is connected. doesn’t have a problem with borders.
★ has a link with the biggest library in the world (the internet) and knows how to ‘seek’ rather than to ‘know’
★ has a lot of info on different stuff, and wants communication / dialogue
★ has a network of people, friends, ‘mates’ and explores via his network
★ uses the internet and social media to obtain/maintain this dialogue
SOCIAL CITIZEN
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SOCIAL MEDIA?
★ Did you know that it took television 13 years to reach 50 million people? It took Facebook 2 years
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BEFORE
★ Simple broadcasting
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ONE WAY
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2 way
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NOW
★ Ripple Effect★ In the digital ‘social’
medium the ripple has a huge potential.
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EXPONENTIONAL
★ 1 creator
★ 10 reactors
★ 100 lurkers
★ 1000 strangers
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SOCIALMEDIASTARFISH
★ Flickr
★ YouTube
★ Del.icio.us
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MOBILE
★ 3G★ Wifi★ GoWalla /
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CONVERSATIONS ARE HAPPENING, WHETHER
YOU PARTICIPATE OR NOT
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SO SHARE YOUR STORY, AND
COMMUNICATE WITH THE WORLD
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SOCIAL MEDIA USE IT AS A STRATEGY
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WEBSITE
★ Blogs, videos, podcasts, photos, comments, forums, rss, status, news, stories
★ Add your social mediaprofiles like Facebook, Twitter, YouTube, your blogs, on your site
Tuesday 5 October 2010
WEBSITE
★ Blogs, videos, podcasts, photos, comments, forums, rss, status, news, stories
★ Add your social mediaprofiles like Facebook, Twitter, YouTube, your blogs, on your site
Tuesday 5 October 2010
Blogs
★ Local
★ Open
★ Own network
★ Influential
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SOCIAL NETWORKS★ Facebook, Hives, Netlog,...
★ Biggest network
★ Usually closed
★ Opportunities: Community building
★ How: Fan Page on Facebook
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Microblogging★ Twitter
★ Open
★ Assymetrical
★ Opportunities: Use as a way to communicate with the world
★ Use: Fast information to share. Think crisis info, or short communication
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GAME
★ Sweden made this great recruiting game, reflecting what they stand for.
Tuesday 5 October 2010
GAME
★ Sweden made this great recruiting game, reflecting what they stand for.
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Forums
★ Not dead
★ Closed
★ Very specific
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SharingNetworks
★ YouTube, Flickr, Vimeo, Slideshare
★ Open
★ Sharing + commenting
★ Has a community!
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SOCIAL MEDIA A STRATEGY
How to start
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STEPS★ Think of a good
strategy
★ Find the right people
★ Engage your soldiers
★ Monitor + Build relations + Communicate
★ Build communities
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STRATEGY
★ Don’t start just like that
★ But be flexible and accept to change course during the project
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PEOPLE
★ Find the right people
★ Don’t have your IT people handle the community
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ENGAGE
★ Engage your people to participate in the right way.
★ Build a policy
★ Teach them
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MONITOR
★ Monitor your brand.
★ Check what people say on you online
★ Use guidelines on how to react
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+COMMUNICATE
★ Create a Speaker’s Corner
★ Offer something meaningful
★ Don’t be an island
★ Self criticism and evaluation is a must
★ Stimulate users input
★ Communicate as a person
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COMMUNITIES★ Use the right spot for
the right communityFacebook is different from an internal forum
★ Engage!
★ Accept that you can’t control. But you can engage in negative content
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BUT ACT WITH CARE
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INSIDE
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★ “A digital camera is a common possession among soldiers. Where once photographing war was the province of photojournalists, now the soldiers themselves are all photographers -- recording their war, their fun, their observations of what they find picturesque, their atrocities -- and swapping images among themselves and e-mailing them around the globe.”
Regarding the torture of others, Susan Sontag http://www.nytimes.com/2004/05/23/magazine/23PRISONS.html?pagewanted=1
Tuesday 5 October 2010
★ “[T]hey just brought a CART full of boxes w/transplant parts in them. Not good not good. #fthood Ok we just saw a soldier on a stretcher w/2 armed guards walking by He didnt look like he was in great condition.Maj Malik A Hassan. He shouldn’t have died. He should be in the worst suffering of his life. It’s too fair for him to just die. Bastard! A FUCKING MAJOR? Are you kidding me? A MAJ! For those of ut hat don’t know, Army MAJ have pretty serious rank. Dick Someone just started shooting in Commanche 4 which is on post housing. What are these people thinking?!? The poor guy that got shot in the balls http://twitpic.com/oejh5”
Regarding the torture of others, Susan Sontag http://www.nytimes.com/2004/05/23/magazine/23PRISONS.html?pagewanted=1
Tuesday 5 October 2010
TRAIN YOUR SOLDIERS★ What you say online
doesn’t stay online
★ Would your mother blush?
★ Don’t trust your friend (even your partner)
★ Don’t give out locations
★ Use the privacy settings of social software
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TRAIN YOUR SOLDIERS★ Don’t give out personal
information too easily. Always think twice before you handover info.
★ Don’t reply to spam!
★ Secured websites only for payments
★ Be aware of public wireless sites
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TRAIN YOUR SOLDIERS
★ Use the privacy settings of social software
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PROVIDE GUIDELINES★ http://www.slideshare.net/USArmySocialMedia/
socialmediaconsiderationsforcommanders-100518073844phpapp02
★ http://www.slideshare.net/USArmySocialMedia/opsecforfamilies-100328142653phpapp02
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OUTSIDE
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★ “I don’t mind the firing, I am willing to let parliament decide if the trip to NY was justified or not, but it is the lying about having made the phone call that has me angry.”
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FOLLOW UP★ “The Internet is the first
thing that humanity has built that humanity doesn’t understand, the largest experiment in anarchy that we have ever had.” “Companies don’t control the conversation any more” Rupert Murdoch
★ Accept that people will not always write nice stuff
★ Make sure guidelines how to react on stuff
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FOLLOW UP
★ Make sure guidelines how to react on stuff
Tuesday 5 October 2010
FOLLOW UP
★ Make sure guidelines how to react on stuff
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QUESTIOnS?!
★ Shoot!
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SUCCESS!
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★ http://www.defense.gov/NEWS/DTM%2009-026.pdf★ http://www.slideshare.net/USArmySocialMedia/
socialmediaconsiderationsforcommanders-100518073844phpapp02★ http://www.slideshare.net/USArmySocialMedia/opsecforfamilies-100328142653phpapp02★ http://www.slideshare.net/lindykyzer/harnessing-the-power-of-a-1-million-organization★ http://www.slideshare.net/USArmySocialMedia/social-media-presentation-4791064★ http://www.slideshare.net/lindykyzer/army-social-media-best-practices-1310★ http://www.slideshare.net/DepartmentofDefense/army-social-media-presentation★ http://www.slideshare.net/amymengel/navigating-the-social-media-minefield★ http://www.webinknow.com/2009/01/us-air-force-web-posting-response-assessment.html★ http://www.slideshare.net/USArmySocialMedia/mayfield-research-paper-final★ http://www.slideshare.net/USNavySocialMedia/us-navy-safe-and-effective-use-of-social-media★ http://www.slideshare.net/Talking_Heads/talking-heads-social-media-forum-2010
SOME RESOURCES
Tuesday 5 October 2010
★ Ine Dehandschutter★ [email protected]★ www.matuvu.nu★ www.linkedin.com/in/matuvu
Read you soon!
Images: American Army / Ine Dehandschutter
Feel free to contact me
Tuesday 5 October 2010
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