Yuri Fedulov / LumoLink Russian Social Media 1
Social media in Russia
Jan 24, 2015
Yuri talks about the opportunities and differences for Russian social media. Most of the talk revolves around the VKontakte (VK) social network that is dominant in Russia.
Western businesses can leverage the effective advertising options available in VKontakte as well as take advantage of the huge communities built around commercial interests, such as shopping and travel.
See video of the talk on YouTube: https://www.youtube.com/watch?v=Vg_wGY6a5Hk
Learn more about marketing in Russia at www.lumolink.com.
This talk was given on 8 October 2014 in Tallinn at a seminar organised by Marketingi Instituut (http://mi.ee/).
Western businesses can leverage the effective advertising options available in VKontakte as well as take advantage of the huge communities built around commercial interests, such as shopping and travel.
See video of the talk on YouTube: https://www.youtube.com/watch?v=Vg_wGY6a5Hk
Learn more about marketing in Russia at www.lumolink.com.
This talk was given on 8 October 2014 in Tallinn at a seminar organised by Marketingi Instituut (http://mi.ee/).
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Transcript
Yuri Fedulov / LumoLink
Russian Social Media
1
Current Situation
2
Vkontakte vs. Facebook in Russia
Vkontakte: - specific music playlists - video pages - more targeting options
Facebook: more “professional” English speaking higher income
3
Vkontakte Home Page
4
Audience Comparison
Source: gemiusAudience, Fusion Research, 20145
Vkontakte Music
6
Vkontakte Video
7
Vkontakte Advertising
8
Vkontakte Ads
9
Video Linked to Your Website
10
Targeting options
11
Paid Post Marketplace
12
Credit Card Campaign with Angry Birds
13
Odnoklassniki: Regions & Age
Source: Ignite Social Media, 2012
14
Photo Community with 800,000 Followers on OK
15
Ebay Community at OK
Description & links
Categories and most discussed topics inside the community
Members section (with indication of the followers currently online)
Multimedia
16
Kinder
17
Branded Posts
18
Immediate Call to Actions & Moral Rewards
19
Quizzes
20
Vkontakte Group, Half the Size
21
Sberbank
22
Polls
23
How-to Guides
24
Entertaining
25
“Social” Mix
26
Financial Navigator Social App
27
Social Games Market
Source: Mail.ru Group, NewZoo Data Explorer, 201428
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