Social Media In Job Search 2010 © Career Sherpa www.careersherpa.net @careersherpa
Social Media In Job Search
Sep 20, 2014
If you are looking for a new job, understand WHY you should be using social media to network, market and build trust. Developed by Career Sherpa
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Social Media
In Job Search2010 © Career Sherpa www.careersherpa.net @careersherpa
Social Media is…
Marketing and networking rolled in to one!
About building
2010 © Career Sherpa www.careersherpa.net @careersherpa
Just how important is TRUST?
70% of Hiring professionals rejected candidates due to:
• Concerns about the candidate’s lifestyle
• Inappropriate comments and text written by the candidate
• Unsuitable photos, videos, and information
http://www.microsoft.com/privacy/dpd/research.aspx 2010 © Career Sherpa www.careersherpa.net @careersherpa
Where Are They Looking?
78% search sites like this
63% search sites like this
59% search sites like these
57% search sites like this• 48% search sites personal websites• 46% search blogs
41% search news sharing sites like thishttp://www.microsoft.com/privacy/dpd/research.aspx
2010 © Career Sherpa www.careersherpa.net @careersherpa
The Good News…
86% of hiring professionals said
candidates with a good online reputation can
positively influence their application.
2010 © Career Sherpa www.careersherpa.net @careersherpa
Increase Your Digital Footprint
• Google profile• LinkedIn profile• Visual CV• Personal website or
blog• Photo• Slideshare, Box.net,
Tweets, links to blogs, videos
2010 © Career Sherpa www.careersherpa.net @careersherpa
Monitor “You”
Can you be found?– (use “your name”)
What comes up?– Start fixing today
2010 © Career Sherpa www.careersherpa.net @careersherpa
Have a Social Media Plan?
Research: Who do you want to target?
Strategy: Which tools will you use, how often?
Engagement: How will you actively listen?
Measurement: How will you know if this is paying off?
2010 © Career Sherpa www.careersherpa.net @careersherpa
Monitor Others
Who should you follow?Blogs, newsletters, user groups
2010 © Career Sherpa www.careersherpa.net @careersherpa
Blogs: Read & Comment
• Commenting is flattering and the purpose bloggers write
• Keeps you abreast of trends/issues
• Sets you apart- providing easier access to author/organization
2010 © Career Sherpa www.careersherpa.net @careersherpa
• Know that nothing is ever really “private”
• Accept invites from “friends”, ignore others
• Keep it clean and not too personal
2010 © Career Sherpa www.careersherpa.net @careersherpa
• Have a complete profile
• Participate in Groups
• Respond to Q&A
• Update status
• Continuously build connections2010 © Career Sherpa www.careersherpa.net @careersherpa
Follow, Read, Engage
• Industry experts
• Past colleagues
• Recruiters
• People within target companies
2010 © Career Sherpa www.careersherpa.net @careersherpa
How to Find People to Follow on Twitter?
• LinkedIn application: Tweets
• Twellow
• Lists
• Blog or website
New this week!
2010 © Career Sherpa www.careersherpa.net @careersherpa
Comment/Engage/Connect
It shows you’ve been listening…
That’s what it isall about, dialogue.
2010 © Career Sherpa www.careersherpa.net @careersherpa
Recap
Get noticed with the right image todayTake small steps:
– Comment on 1 – 2 industry blogs per week– Complete your LinkedIn profile– Share good content on LinkedIn Status and Twitter– Engage in conversation Favorite Resources
» Job-hunt.org» Mashable.com» LinkedIn Blog and LinkedIn Tips on YouTube
2010 © Career Sherpa www.careersherpa.net @careersherpa
Parting Thoughts…
Future of Work
Video By oDesk:
2010 © Career Sherpa www.careersherpa.net @careersherpa
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