Social Media in Business

SOCIAL MEDIA IN BUSINESS.JACKIE VETRANO

WEB AND SOCIAL MEDIA COORDINATOR

GENESEE COMMUNITY COLLEGE

ALLOW ME TO INTRODUCE MYSELF.

Contact me: [email protected]

SUNY Geneseo graduate

Web and Social Media Coordinator at GCC

Social media enthusiast – not an expert!

BRANDING – IT’S IMPORTANT.

What makes a brand?

Logo Colors Mission/vision Name Purpose Advertisements Unique attributes

consistency

ACTUALLY, IT’S MORE THAN THAT.

Branding is built by the things you can see.

Branding is supported by the association your customer makes with your brand.

consistency.

PEOPLE ARE GOING TO TALK.

Think about the best restaurant you’ve been to.

What about that time a staff member went above and beyond?

What is one place you refuse to go to again?

How many people have you told about an “ok” time?

Where do people talk fast and loud? Social Media.

SOCIAL MEDIA REACH.

you

1st circle

2nd circle

3rd circle

EXPECTATIONS OF SOCIAL MEDIA.

Fast response times

Social media doesn’t take off Photos, Videos, and other relevant content

Important information (contact, location, etc.)

KEEP YOUR EAR TO THE GROUND.

Use social media to get in on the conversation

Respond

Answer questions

Apologize

Remember “brand consistency”?

MAKE IT OR BREAK IT.

Time?

Understanding?

Genuine desire to use social media?

No social media use is better than poor social media use.

QUALITY OVER QUANTITY.

“I’m so much more willing to trust [Company A] because they have three social media channels, and

[Company B] only has one.”

-- No one says this.

THINK ABOUT IT FOR A MINUTE.

What do you need to talk about?

What makes your company/business/service unique?

How much time are you willing to commit?

Who is your audience?

What type of content could you provide your audience?

FACEBOOK – SPEAK TO THE MASSES.

Over 1.15 billion users

Like Pages

TWITTER – KEEP IT BRIEF. Quick “Tweets”

Speak to the individual or the whole

WORDPRESS – BLOG ABOUT IT.

Blog – stems from “web-log”

Long posts

Less instant