Social Media in 10 Minutes February 1, 2011 Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute Social Media in 10 Minutes Laura Lee S. Dooley Online Engagement Strategist World Resources Institute (www.wri.org ) twitter.com/lauraleedooley [email protected]
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Social Media in 10 Minutes February 1, 2011
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
Social Media in 10 Minutes
Laura Lee S. DooleyOnline Engagement StrategistWorld Resources Institute (www.wri.org)twitter.com/[email protected]
Social Media in 10 Minutes February 1, 2011
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
Edelman Trust Barometer 2008
People like doing business with people they know …
… and love doing business with people they trust.
Social Media in 10 Minutes February 1, 2011
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
TRUST is personal . . . requires risk-taking . . . about relationships, not
transactions . . . based on being willing to put the other’s needs first.
Social Media in 10 Minutes February 1, 2011
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
Building and sustaining trust
Bas
ed o
n “C
reat
ing
Bra
nd I
nsis
tenc
e” b
y T
he B
lake
Pro
ject
5 attributesthat drive users to insist on specific brands
Awareness
Acc
ess
ibilit
y Valu
e
EmotionalConnection
Relev
ant
Differ
entia
tion
Social Media in 10 Minutes February 1, 2011
Information Seeker
Repeat Visitor
Marketer
Ambassador, Evangelist
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
Partners, Donors
Relationships
Impa
ct
Social Media in 10 Minutes February 1, 2011
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
Each personal interaction between a company and a customer or between you and a member of your community
presents an opportunity to gain an advocate for your brand – Seth Simonds
Flickr: kam
shots|Kam
yar Adl
Social Media in 10 Minutes February 1, 2011
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
Personal branding
I’m intereste
d in …
I talk a lot
about …
I’m an expert on …
I have info
about …I like to
…
I hang around with …
I’m good at …
Social Media in 10 Minutes February 1, 2011
Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute