Social Media history, case studies, and 2014

• 1. 1. History of Social Media 2. A Social/Digital State of The Nation3. Therapy 4. 2014 Crystal Ball 5. Case Studies 6. Tools

2. A network of networking Define social social interactions and personal relationships. 3. NOT HERE 4. Marcus loves Spendusa 5. Cruel Lalagus, why do you not love me? 6. Atimetus got me pregnant 7. Chie, I hope your hemorrhoids rub together so much that they hurt worse than when they ever have before! 8. ? 9. Too many changes / updates to stay currentIts not relevant to my life How do you get more followers? Using social media is complicated 10. You can still dunk in the dark Real-time media created the competitive difference.Oreo had the right content, and delivered it at the right time 11. 5,414,695 Like 19,934Dislike 411 12. BACARDI 13. 62% increase in global likes, and a 34% increase in US likes over the same period in the previous month Active user rates went from 331,000 in May to 2.5 million in June Targeted demographic went from being 15% of BACARDIs Facebook fan base to 24% after the event YouTube channel views increased 67% over the previous month. 14. 5.35 million12.66 million 4.72 million for Xbox One 18.71 million 15. PLAYSTATION 16. Hootsuite Free to $9.99 for PRO per month Sprout Social $39 - $59 per month Jugnoo Agency & Enterprise tool ViralHeat Agency & Enterprise tool $99 +Radian6 Top of the line $600+ per month