Social media governance

Social Media Governance

Name: Alsharari Falah MuflihN8747652

Social Media, Social Networking and their use Social Media Marketing, Business Model For

social Media Marketing, Reason for Success of Social Marketing, Benefits of Social Marketing, Managing Social Media Growth

Governance, What is Social Media governance, use of Social media governance, why it is needed.

Social Media governance model Best practices for social media governances

Outline

Websites allow sharing content with others Allows users to create Social Networking Content includes

◦ Ideas, Images, Thoughts, Videos, Data, Information

Allow user to create different applications Web Content management system use by

the social media websites to organize data and save the data for long term.

Social Media

A network where different people from different regions joins together

A group of internet based applications that developed on Web 2.0

User Generated Content Communication between business,

organizations, communities and individuals

Social Networking

“Internet users continue to spend more time with social media sites than any other type of site” by Nielsen

Total spent time on Social media in U.S. ◦ 66 Billion minutes in 2011◦ 121 Billion Minutes in 2012◦ 99 Percent Increase

Social Media Use

Social Media Users

Process of gaining Website Traffic or attention through social media process

Content which shares more Attract the Users With so many users on Social Media Social Media Marketing take places the top

marketing process Social Media Governance is needed for good

Social marketing

Social Media Marketing

SNeM2S Model develop for Marketing◦ Selection of potential Social Networks to use◦ Definition of a financial plan◦ Definition of organizational structures to manage

the Social Network in the market◦ Selection of target◦ Promotion of products and services◦ Performance measures

Business Model for Social Marketing

Users on Social Media People Seek for Entertainment

◦ Ads and marketing Campaigns provide entertainment

Spend time on Social Media Attraction of Social Media

Reasons for Success of Social Marketing

Benefits of Social Marketing

Managing Social Media Growth

Governance basic means “Policies” in business

Governance is much more broader then policies specially for large companies

Social media governance focuses on social media campaigns

Social Media Governance covers◦ Bundle of policies, guidelines, processes and

education resources to guide the employees ◦ How company employees should engage via

social media

Governance

Policies in every business model is necessary

Different businesses defines there own social media governance

Important for those businesses which relies mostly on Social Media

Common business example is E-Shops Large Companies like Coca-Cola, Dell etc.

already defined their social media governance

Social Media Governance

Social media for Public companies vs. private companies

Small vs. Large Domestic vs. International Be aware of Culture and Customs

When Social Governance is Needed?

Definition of Scope Frequency and Process for Updates Branding Guidelines Training and Education Approval Processes and Continuity Planning

Social Media Governance Model

Define what is and isn’t covered by governance model

Call out the specific social channels with policies and guidelines

Some companies may have common governance model for internal and external customer facing communities

Clarity to the employees

Definition of Scope

Regular review and update of the social media governance policy

Define frequency of the update at the start Get employees participation as a review in

updates Define details with how the inputs will come

to the employees

Frequency and Process for Updates

Guideline for External Channels Call out External facing communication

◦ Websites, Collateral , etc. Follow Icons of social channels Follow branded templates of social Channel Use of Company logo

Branding Guideline

Solid Governance model should have plenty of educational resources for employees

Training on responding to customer feedback◦ Positive◦ Negative

In social media governance, mostly a marketing or a salesperson need to respond to a customer query

Training and Education

What processes are in place for employees to engage in social media

How an external official can participate in it Must be a continuity plan

◦ Covers account setup but also transfer to new owner

Define policy in centralized form that any social partner if back out then the company must easily sustain itself

Approval Processes and Continuity Planning

Support employees and let them know where their boundaries lie.

Inform them, whether they are permitted to use company’s organizational trademarks such as logos, in their personal content

Don’t leave them guessing

Best Practices

Create at-least two policies◦ One policy that sets expectations provides

boundaries for all employees, including any relevant limitations or ideas for the personal use of social media

◦ Operational guidelines for employees working in social media as part of their job

Best Practices

Be truthful, Authentic, Transparent, and Timely

Be Human Follow the evolution KISS where possible

Engagement Best Practices

Policy Checklist for Social Media

Social Media Governance is important to run Social Media Campaigns and marketing

It define policies which plays an important role for the growth of business

Rules and definitions give boundaries to employees, to the clients and external social partners as well

Summary

http://socialmediavoice.com/2012/01/10-social-media-law-governance.html

http://www.pcworld.com/article/250043/4_components_of_a_social_media_governance_model.html

http://www.socialmediatoday.com/content/how-build-social-media-governance-policy

http://www.wlrstore.com/ark/best-practices-in-social-media-governance.aspx

http://socialmediagovernance.com/blog/governance/best-practices-target-social-media-policy-documents-by-audience-and-purpose/

References