Social Media Fundamentals
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Social Media Fundamentals
About Today
Social Media Channels
Top Tips
Social Media Management
About You?
Part 1.
Social Media Overview and Channels
Engagement
Social Media Channels
47% of Irish People use Facebook
Ipsos Mori, 2011
85% of 15-24 year olds
62% of 25-34 year olds
56% of 35-44 year olds
31% of 45-55 year olds
29% of 55-64 year olds
9% of those 65+Ipsos Mori, 2011
Overview
Exercise
The Problem?
Successful Engagement is About:
• Relevant and timely• Emotional appeal • Crowdsourcing – Ask questions, polls and
survey• Replies to posts • Sharing Content • Creating momentum (Campaigns!)
“I created a profile on
But haven’t done anything with it”
Why do I need to be on
?
175 MILLION PROFESSIONALS
WORLDWIDE
?
91%
Source: Repeller.com
76%
53%
48%Source: Repeller.com
The Power of Networking
Tour
TOP TIPS
Your Profile
Your Profile
Must be you and must be public Photos – Get a professional photograph
Headline – Longer Headline
Past Positions and Education – Very important for building your network.
Your Profile
Gain recommendations.
Why they look good?
Review clients – ask for them and return the favour!
Your Connections
Your aim is to source and add appropriate and relevant contacts.
Groups
Linked In Groups: Forums centred around a common theme or area
Joining Linked In Groups:
Avoid the temptation to join too many groups!
What about a group you belong to in the real world?
Key terms…
To follow somebody is to subscribe to their messages
A tweet is an individual message
A DM or direct message is a private message on Twitter
Key terms…
RT or retweet is to repost a valuable message fromsomebody else on Twitter and give them credit
Trending topics are the most-discussed terms on Twitter atany given moment.. E.g Arthurs Day
hashtag—the # symbol followed by a term andincluded in tweets e.g #ArthursDay
Key terms…
#ff – Follow Friday!
Who uses it Twitter
Examples
Getting started on Twitter…..Start off
personal!
Other Social Media Channels
Social Media Success
Becoming a Content Publisher
You need an Editorial Calendar – Plan and source your posts
Yearly breakdown of activity – events and campaigns etc
Weekly list of links and short term posts + spontaneous content
?
“Might social media be useful to our business?”
“What’s ‘social’ about us?”
Management and Resources
How Does The Internet and Social Media Change Your Organisation – Start The Conversation!
Online Reputation
Management
“Let’s hurry home and follow the earthquake news. And don’t forget to order your favourite KFC menu”.
Social Media Policy
Metrics
Paul McGarrity
Related Documents
